I've been a customer since 1999. I'm used to calling in once every year to get some discounts on my bill. Last month, my $15/month off for 12 months expired so I called in. First person gave me showtime free for 4 months, but said they couldn't do anything else. Called the next day. Got an instantaneous $120 credit, $5 off for 12 months, and HD Extra Pack free for 6 months. I was satisfied. I went to check my bill last night and what do I see? A couple days ago NFL Sunday Ticket Max HD was added onto my bill for a charge of $0.00. I called in just to make sure it would actually be free and they said it was for being a longtime and loyal customer. I'm blown away! Showtime 4 months ($60) + HD xtra pack 6 months ($30) + $120 credit + $60 credit ($5 off for 12 months) and $350 for Sunday Ticket Maxx. That's $620 off, including the Sunday Ticket I didn't even ask for! Simply amazing, DirecTV!!! That's why I've stuck with them since 1999. Never a single issue. P.S. And I'm loving this new DSWM-13 LNB I got on eBay for $25; was able to get rid of the 4 wires from the dish and the SWM-16 multi switch. So much cleaner.