To the people filing the lawsuit... So what. Tuff. If you don't want to pay the price then don't. To think they have the right to decide how the nfl wants its products sold is arrogant. I just completely disagree with all these arguments. Businesses should be allowed to decide what channels they want to sell their product through and have not discriminated against anyone in doing so either. Why don't they just sue Costco for not selling its Kirkland brand products at more places than just Costco while they are at it. It's the same thing. They are really just wining because it costs more than they want to spend, just like all tv prices, and they don't seem to get prices will only go up no matter how it gets sliced up in the long run.