Do you WANT to skip commercials manually every time? If so, the default option on AutoHop is "no thanks" ... you can get back to wearing out the remote control skip buttons. The core purpose of the VCR was to allow people to view what they wanted as many times as they wanted when they wanted and not view what they wanted to skip. Technology has improved over the years with the DVR moving to digital storage and "watch while record" capability ... along with more accurate skipping of blocks of time. AutoHop and similar technologies are just the next step in that evolution. In general, I'd say that people do not want to watch commercials. There are good commercials that people tolerate but it is not very often that I hear someone say "I'm going to go watch TV ... I hope I see a terrific new ad". I only hear that at one time of the year ... the "big game" where many viewers are watching for the commercials more than the football. For decades people have wanted control over their TVs. Starting with "I can buy programs on tape" and quickly moving to "I can record programs on tape" (with the related lawsuits from what we would now call content providers) until where we are today. Not seeing commercials is something people want ... something people have invested money in achieving (including buying DVDs or non-DISH equipment that also skips commercials). And if DISH customers don't want their commercials skipped, they can always choose "no thanks".