The more I think about this, the more sense it makes. However, I think ideally the NFL would want multiple partners: one traditional (like DirecTV) and one non-traditional (like Google), at least for now. I think under those circumstances, everyone would be happy and the NFL could still charge each a billion or more, thereby falling inline with their increases charged to the networks a few years ago. Unless, of course, one provider (traditional or not) comes in and plants up to $2 billion for the exclusive privilege similar to what DirecTV did years ago. Google has the muscle and they might not want to share if you think about it, so who knows what may happen. Dish may even come in and surprise people.