Full FAQ from HBO Max themselves Cost: $14.99/mo Content: See list Launch Date: May 2020 Who gets this thing for free? HBO Now subscribers that are directly billed by HBO. HBO Now subscribers billed by a third party service check their website / FAQ closer to launch for more details. AT&T video subscribers (DirecTV, U-Verse TV, AT&T TV, AT&T TV Now and AT&T Watch TV) with an active HBO subscription. AT&T also announced HBO Max would be bundled in with their premium live OTT streaming service AT&T TV in some form. AT&T wireless subscribers who have a free HBO subscription with a qualifying AT&T unlimited plan. (Does not require a premium TV service like DirecTV, U-Verse TV & AT&T TV) Current Plan: AT&T Unlimited Elite currently includes HBO and will include HBO Max at no extra cost when it launches. See this post about redeeming HBO benefit. Grandfathered Plans: AT&T Unlimited &More Premium (with HBO selected as the free premium). Benefit redeemed through the free AT&T Watch TV service. Unlimited Choice (Enhanced) & Unlimited Plus (Enhanced). Benefit redeemed through a free AT&T TV Now (formally DirecTV Now) account. Must have had one of the Unlimited Choice or Unlimited Plus plans prior to AT&T retiring them in order to get benefit. Customers switched to one of these plans by CLG after the Unlimited &More plans were released do not get the VLC and HBO benefit. Subscribers of AT&T Internet and AT&T Wireless will be offered bundles with HBO Max at no extra charge. What about non-AT&T subscribers? Check their website / FAQ closer to launch for HBO subscribers through a other cable/TV providers.