I recognize that the following post is convoluted but I feel it is important to understand that AT&T has cheated loyal long-term HBO customers. But they're AT&T and they made it very confusing because they can. Seeking Alpha, which is investor oriented, offered this AT&T: The HBO Max Launch Was A Disaster which covers pretty much everything that seems so disorganized about the launch. With regard to Roku and Amazon the article points out the obvious including a chart: The obvious fact is HBO Max at launch isn't available on 70% of potential customer's installed streaming media players though I'm sure some of those customer another media player that provides Max. From an investor's viewpoint, if no other, that's just AT&T being greedily irresponsible (full disclosure, we own an extremely modest number of shares of AT&T and are AT&T phone customers). Let me explain. As the article notes: So what's the reason for no deals with Roku and Amazon given the enormous customer potential? Unsurprisingly, it is about money and that AT&T wants to strike a mutually beneficial deal but although we don't know any details I feel AT&T needs to give in here if it wants HBO Max to be meaningful. But there is more to it than that. That's certainly one point of view. But as the article points out, it's AT&T that's basically stealing from folks who for years have subscribed to HBO through Amazon Prime paying that $15 a month. It offers the following quote from Amazon: Unfortunately, with the launch of HBO Max, AT&T is choosing to deny these loyal HBO customers access to the expanded catalog. We believe that if you're paying for HBO, you're entitled to the new programming through the method you're already using. That's just good customer service and that's a priority for us. You need to keep in mind that AT&T is a phone service, TV service, internet service, etc., company. IMHO within its TV service business side, AT&T seemingly has not had its act together Launched in 2006, U-verse TV reached 5.7 million customers before they bought DirecTV in 2015 with its 20 million customers announcing plans for a new "home entertainment gateway" platform that will converge DirecTV and U-verse around a common platform based upon DirecTV hardware with "very thin hardware profiles." Since I'm not a customer of either service, I can't speak based on experience about that. But what I've read and based on experiences of family members, it seems like AT&T fumbled what should have been a clean merger of organizations. It gets even further muddled because AT&T is an ISP. Then in 2018 they acquired Warner Media which gave them the assets of Turner Broadcasting, HBO, Otter Media, and Cinemax. Effectively, this gave them significant assets in both production and direct-to-customer sale of content, "customer" meaning cable/satellite companies which resell "channels" to individuals and individual streaming direct to customers. What we have is a cable and satellite TV service provider which is also an internet service provider now offering its Warner Media content to customers as HBO Max in the least thought out launch for a streaming service ever. But... The obvious primary goal for AT&T was to promote other AT&T products. As CNBC explained in mid-April: AT&T’s WarnerMedia is launching its HBO Max streaming service on May 27, the company announced Tuesday. AT&T customers who currently pay for HBO through AT&T will get access to HBO Max for free. If you don’t already pay for HBO through AT&T, HBO Max will also be free for people who pay for any of these AT&T services: AT&T’s Unlimited Elite wireless plan. AT&T’s Internet 1000 plan. AT&T TV Premier (launching after HBO Max.) DirecTV Premier. U-verse U400, U450 and U450 Latino. Customers on other plans will be eligible for up to a free year of service. The service will otherwise cost $14.99 per month. But that article was unaware of the other offer explained by The Verge in HBO Max is $3 cheaper thanks to limited-time preorder offer which explains that the offer is going to undercut Apple and Google users who have subscribed directly. The article notes: Rich Greenfield, an analyst at LightShed Partners, tweeted that he canceled his HBO subscription through Apple in order to sign up via HBO Max’s website directly and redeem the offer. It’s unclear if WarnerMedia will work out a deal for customers who use Apple and Google for HBO payments, but The Verge has asked for more information. In my case, I kept reading about this finally concluding in April that this launch was going to be weird, not oriented to making the streaming service successful but supporting other AT&T business interests. I dropped my $14.99 Amazon Prime HBO (Now) service after signing up for the $11.99 HBO Max introductory offer which gave me immediate and continuing access to HBO content through the HBO Now app on both the Roku and Fire Cube devices. In other words, I got a 20% price discount for one year by dropping my Amazon Prime subscription to HBO Now and getting it directly from AT&T. At launch I had access to Max content on my Windows computers plus Android phones which I can mirror to my TV. Truthfully, there is no current Max-exclusive content that particularly appeals to me. Sure, the moment I can use the Max app on my Roku and Fire Cube, I will. And once the 12-month $11.99 trial expires I will cancel that subscription and return back to Amazon Prime as the subscription source because IMHO it is the right thing to do. In the meantime I expect to see in the next financials from AT&T our household and Rich Greenfield's household counted as a new HBO Max subscribers instead of a continuing HBO subscribers, which is a lie typically found within AT&T financials.