If you already have the latest equipment or don't want anything better than what you have then your equipment needs are met. The customers I was referring to are the ones who don't have the equipment they want. And while I'm sure that discounts without further commitments would be desirable to customers why would AT&T|DIRECTV do that? I could see a reward program that gave $5 off after five years of subscription, $10 off after 10 years or some similar scheme - but the larger ($50+) discounts should have a commitment. I'd rather see a "loyal customer discount" for all who qualify instead of giving larger discounts only to customers who ask.