Wha? The broadcasters want satellite to be just as successful as cable. It gets them more paid viewers as opposed to free OTA. The NAB doesn't want satellite to be uncompetitive at all. There's different methods. Some send their signals via fiber optics all the way to DirecTV in LA, some send them via microwave antenna to a nearby city where they are aggregated and sent up to the satellite, and some are received by regular rooftop antenna and THEN sent to another nearby city with an uplink. There's various ways. These days, even out in the middle of nowhere there's a very, very high likelihood that some fiber is available to feed the uplink center. If a city is big enough to support a full power TV station, the phone company will be sufficiently modern enough that there's fiber in town.