How to ween customer from SD?

Discussion in 'DIRECTV General Discussion' started by Rob, Sep 22, 2007.

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  1. tonyn

    tonyn Cool Member

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    Aug 3, 2007
    I am still seeing some confusion re terms HD, SD.

    Time for some definitions: SD and HD refer to the resolution (visual sharpness) of the picture. Analog and Digital refer to the means of modulating the transmitter RF carrier.

    SD OTA broadcasting does not end on Feb 2009. There has been no government mandate to stop broadcasting in SD. What does end in '09 is Analog Modulation. Digital Modulation has been broadcast in most markets for years, by the major stations in major markets for over 7 years. Over the years more and more Digital broadcasts have been in HD, but still not many daytime programs are produced in HD. In fact most of the time most of the new HD channels D* just launched are in SD not HD!

    The end of SD video will be a business choice, not a legal or technical issue.
     
  2. tonyn

    tonyn Cool Member

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    Aug 3, 2007
    By the way, a fact the retailers don't want anyone to know, in many cases will deny, in Los Angeles one can get quite a bit of HD without paying a dime to any cable or satellite company. For the price of a $30 antenna and a bit of bother, 80-90% of the homes can get all the major network HD broadcasts FREE. ABC, NBC, CBS, Fox, CW and PBS.

    I wouldn't ever want to be without my D*, but the point is there IS HD available without paying for it.

    Tony
     
  3. Tom Servo

    Tom Servo Icon

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    Mar 7, 2007
    No no, I get the discussion, it's just that some people don't understand the dynamics of the situation. Some think that us discussing the death of SD channels that have an HD version somehow equals all SD channels going away, which will never happen.

    Even if the platform were converted to all MPEG4 encoding and they pledged to carry every single HD channel in existence, there would still be SD channels on that platform of one type or another. Not every channel will want / need a full HD chain. Frankly, there is nothing wrong with that scenario.

    The discussion should really be about weening the public off the MPEG2 encoding scheme and recovering all the bandwidth that would be saved by moving to MPEG4.

    That will just leave all the editing, storage and uplinking equipment to be upgraded. Which is very expensive and will be for the forseeable future.

    A lot of networks and program producers have shot using 16:9 HD cameras of one kind or another for years now. But that doesn't mean it's HD all the way to our TVs; anywhere along the chain it can be dropped to SD due to older equipment.

    To reiterate what tonyn said above, they'll be broadcasting OTA digitally, not necessarily "HD". A good example is the TBN and ex-PAX network broadcast channels, who've chosen to multicast in many markets. In Memphis, the TBN digital channel carries five different 4:3 SD channels...

    Even after the cutoff, not all programming on your "big four" networks will be in HD. I'm still waiting on my CBS affiliate to upgrade their stuff so I can watch the taped, syndicated "Jeopardy!" in HD. :(

    Yup. It's funny how it's taken the next big leap in "TV Tech" to bring us back to antennas -- an all but abandoned method of getting TV channels in much of America. I know of a few cable companies in N. Mississippi that still don't have any HD offerings; if you don't have satellite up there, your only option is a big antenna on a tower... Which brings in probably 15-20 free channels, including at least 2 PBS HD channels.
     
  4. chuckg

    chuckg AllStar

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    Sep 14, 2007
    Don't want HD. Nobody needs HD
     
  5. falken

    falken Legend

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    Jun 14, 2007
    Nobody needs a TV at all.
     
  6. FogCutter

    FogCutter Godfather

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    Nov 6, 2006
    Human nature, I'm afraid. The telcos had a similar problem a few years ago with a handful of people who clung to rotary phones. Touch tone was fifty cents to a dollar a month more in most markets.

    The UK has two broadcast standards for TV. By law they have to broadcast in both formats even though the old format only has 10,000 receivers nationwide. One politician joked that it would be cheaper for the British government to buy those 10,000 viewers new TVs and dump the old standard.

    The only way to get everyone to convert is to turn off the old standard. If they are broadcasting SD 100 years from now, someone will be watching while using their rotary phones to call customer service to complain about their bills.

    My vote would be to make everything HD right now and pull the plug on SD. Nothing on worth watching anyway. Do those retros good to get outside for a while.
     
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