1. First I would fix all the bugs in the 501 and offer an exchange program to Dishplayer owners for a 501 or other Dish receiver. 2. Consider the Dishplayer a dead product and turn all units off after 1 year. If the customers don't take the exchange, they are out of luck. 3. Take all the money that would have been spent on the Dishplayer and use it to upgrade my quality control facility. 4. Immediately stop all Charlie Chats and tech forums and begin to participate in these forums. Cheaper and easier. 5. Hire only CSR's with a degree in electronics and a Dish Network satellite system in their home.