Yes and no. Look at the Yankees when they opened their new stadium. They skyrocketed ticket prices, especially on the premium seats behind home plate. They thought, well people will still buy them... BUT they didn't. For several months, all you saw were empty seats behind home plate. The Yankees finally renegged and cut prices on many of their seats, in some cases significantly. There are limits and I believe people are begining to hit them now with cable TV, thus why cord cutting is becoming so popular and a la carte programming is in demand.