No, realism. It is not a company line when we point out that the NFL contracts run 10 years. Even in your posts, you say things along the lines of let's just assume it happens, then what. We are saying it isn't going to happen because of REAL market pressures. That is where your argument goes out the window. Let's just assume a la carte happens, then what. But that wipes away all the reasons WHY a la carte will not work. It is the free market that gave you bundling. How is THAT not a free market pressure? I am so tired of this nonsense. We have what we have because it works. It is only people who look at one portion only (their bills) who think that a la carte will work. It will not solely because NO ONE IS WILLING TO ATTEMPT IT. And they are not willing to attempt it because THERE IS NO MONEY IN IT. THAT is capitalism.