Tim Goodman, The Hollywood Reporter's chief TV critic, today explained Why the Return of HBO's Best Shows Actually Spells Doom (for HBO) and it is compelling: I think "doom" is a bit of an overstatement, but HBO has lost its "snob appeal" if nothing else. There appears to be enough people willing to pay for content through a number of outlets though the investment community opines that Netflix also has reduced future prospects - see Netflix shares dive on subscriber growth forecast. Still as of this month Amazon Prime Video is available by itself for just $8.99 per month, a dollar cheaper than the Netflix most popular offering. You no longer have to pay that $99 per year subscription that bundled the media content with two-day shipping and other perks. It is, indeed, a brave new world for someone who started watching TV in the early 1950's.