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It's official - Jay Leno is the Future of Television

Discussion in 'TV Show Talk' started by mreposter, Sep 6, 2009.

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  1. Stewart Vernon

    Stewart Vernon Roving Reporter Staff Member Super Moderator DBSTalk Club

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    That brings up a question... I wonder how much of the viewing public knows how many channels NBC/Universal owns?

    We know... but I wonder if the general public knows.

    IF the majority of viewers know that the NBC/Universal family includes NBC, MSNBC, CNBC, UniversalHD, Syfy, USA, etc... then they have some flexibility that they wouldn't have IF viewers viewed those channels as competition.

    For example... since I know NBC/Universal runs all those... any time I see a good show on ANY of that family of channels, it reflects well to me on all of them. So if I like a show on Syfy, then I'll give a show on USA a chance because I know it comes from the same network family.
     
  2. phrelin

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    Based on all the ad biz newsletters I get, it's even more narrow than "most viewers" means "most revenue." The highest prices are still paid for "the demo", viewers 18-49, with premiums placed by many advertisers for such narrow groups as males 18-29. That can skew the profitability of a show. I guess certain companies like Pfizer and Eli Lilly balance that out a little looking for us old guys.:sure:
     
  3. bicker1

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    Yes I actually had a phrase in my reply about demographics as well, but took it out just to try to keep my reply simpler and more direct. You're absolutely on-target of course.
     
  4. BenJF3

    BenJF3 Godfather

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    Not quite for me. I like USA and SyFy, but MSNBC I never bother with. I honestly tried, but the liberal bias is sooooo bad that after a week, I gave up.
     
  5. bicker1

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  6. Stewart Vernon

    Stewart Vernon Roving Reporter Staff Member Super Moderator DBSTalk Club

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    Regarding the linked article... I tend to agree that IF Leno is losing ratings do to competition on the other networks, he might very well gain those viewers when the other networks go to repeat cycles. That just makes sense.

    I'm not a huge fan, but I'm most likely to try Jay's show when there's nothing else on that I'd prefer to watch... so if NBC decides to stick with their decision long-term, it might very well be peaks and valleys for his show, but he's on every night M-F so they have lots of opportunities to get viewers.
     
  7. SayWhat?

    SayWhat? Know Nothing

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    For the most part, I don't know or care who owns or operates which channels/networks. I watch a program for the program itself. I don't care which channel it's on or what other programs are on the channel. I refuse to allow FAUX News on my TV screen, but that doesn't stop me from watching a program on Fox Movie Channel or FX.
     
  8. bicker1

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    I'm kind of surprised that he's beating ABC in ratings a couple of times a week. That's impressive.
     
  9. Stewart Vernon

    Stewart Vernon Roving Reporter Staff Member Super Moderator DBSTalk Club

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    I wonder if any of the ABC loss in ratings also is related to their forced 2nd "HD" sub-channel in many markets.

    In my market, for example... the local ABC now runs two 720p subchannels + 1 SD subchannel... and the main ABC "HD" really looks bad... so much so that I don't watch anything on ABC that I don't have to anymore.
     
  10. Ken S

    Ken S RIP

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    I can't think of the last show that I watched on ABC.
     
  11. Ken S

    Ken S RIP

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    I would bet that has almost no effect. If shows are good people will watch them. I'll take a well-written show in SD over drivel in 1080p any day.
     
  12. mreposter

    mreposter Hall Of Fame

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    I'm not sure Jay should be blamed for poor ratings for shows in the 9pm slot. There's early evidence that he is hurting the local 11pm newscasts on most affiliates, but the 8pm and 9pm hours on NBC were already in trouble before Jay showed up at 10. There's plenty of history of TV network ratings cycles. It wasn't so long ago that ABC was in the dumpers then shows like Lost and Housewives turned things around.

    NBC has been on a downward spiral for several years and many of their key shows have been on the schedule for a long time. It's not easy for a network to come out of the fourth-place slot and with increasing cable competition it's even harder than it was 10 years ago.
     
  13. phrelin

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    Well, "Castle" on Monday and "Private Practice" on Thursday are sufficiently ahead of "Leno". But "the forgotten" on Tuesday and "20/20" on Friday are barely ahead of ""Leno".

    And then there's "Eastwick" on Wednesday which actually had a smaller audience then "Leno". I thought ABC would have learned by now that a soapy drama experiment on weeknights...well, maybe there's nothing they can put up against "CSI:NY" right now but they might as well run another "20/20" at substantially less cost then "Eastwick".
     
  14. bicker1

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    And The Forgotten, for that matter.
     
  15. phrelin

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    From an LA Times article headlined Jay Leno's new time slot wreaks havoc for NBC affiliates:
    Of course they're still ahead of the ABC affiliate....
     
  16. trainman

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    Baltimore's fun because they've had two big affiliation swaps over the years: in 1981, WBAL switched from NBC to CBS and WMAR switched from CBS to NBC, and then in 1995, there was a 3-way swap in which WBAL switched back to NBC, WMAR switched from NBC to ABC, and WJZ switched from ABC to CBS.

    I doubt there'd be another big major-network switch like that, since WJZ is owned by CBS, and WMAR's ownership (Scripps) has a big long-term affiliation contract with ABC. WBAL's decision is basically whether they're better off with or without NBC.
     
  17. phrelin

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    From an article in MediaBuyerPlanner:
    The article has a lot of interesting statistics about the 10 pm hour most derived from this Bloomberg article:
    So it appears that if Leno is, indeed, the future of television, then television's 10 pm time slot future isn't very bright.
     
  18. SayWhat?

    SayWhat? Know Nothing

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    From CNN Money's Dumbest moments in business 2009:

    http://money.cnn.com/galleries/2009/fortune/0912/gallery.dumbest_moments_2009.fortune/19.html
     
  19. phrelin

    phrelin Hall Of Fame DBSTalk Club

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    November sweeps results are in for local stations and the stations' managers are not happy campers. From Broadcasting & Cable this morning
     
  20. SayWhat?

    SayWhat? Know Nothing

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    http://www.reuters.com/article/idUSTRE6070BE20100109
     
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