That brings up a question... I wonder how much of the viewing public knows how many channels NBC/Universal owns? We know... but I wonder if the general public knows. IF the majority of viewers know that the NBC/Universal family includes NBC, MSNBC, CNBC, UniversalHD, Syfy, USA, etc... then they have some flexibility that they wouldn't have IF viewers viewed those channels as competition. For example... since I know NBC/Universal runs all those... any time I see a good show on ANY of that family of channels, it reflects well to me on all of them. So if I like a show on Syfy, then I'll give a show on USA a chance because I know it comes from the same network family.