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ITV? With Programing a la cart?

Discussion in 'DIRECTV General Discussion' started by ssm06, Jan 4, 2012.

  1. ssm06

    ssm06 Cool Member

    Dec 15, 2005
  2. BattleScott

    BattleScott Hall Of Fame

    Aug 28, 2006
    It's not a question of "if", only when. By the end of this year, you will really start to see the battles heat up between the traditional MSOs and the content owners/providers. Over the next several years, you will see them struggle to re-align themselves to compete against the transition to "life in the cloud", but it is a futile fight. We want what we want and they can't hold both sides hostage forever. The days of the middle man are numbered...
  3. mreposter

    mreposter Hall Of Fame

    Jul 29, 2006
    In many cases the middle-men are the content owners. As an example Comcast owns NBC, Syfy, USA and a whole host of other networks.

    There are just a few companies that own our 200+ channels and there is little incentive for them to give up the bundled cable model for an a la carte or streaming/on demand model. Disney doesn't want you to just buy ESPN, they want you to buy Disney, Disney Jr, ABC Family, etc, etc.
  4. JoeTheDragon

    JoeTheDragon Hall Of Fame

    Jul 21, 2008
    also apple will need to find away around download caps.
  5. BattleScott

    BattleScott Hall Of Fame

    Aug 28, 2006

    The other side of the coin is that there is less and less incentive for people to continue to pay more and more for the 200+ channels. 200 channels of 50% crap is only worthwhile when the cost still beats paying for only the desired 50%. We are close to that point now and the next 5 years will see that reversed and that will end the MSOs run as the dominant players in media distribution. It think the first shot will come in the next 2 years in the form of a partnership between Disney and Apple that will allow access to all Disney content but the "first run" ABC network shows via iDevice, including the iTV.

    Obviously, the MSOs are going to fight like hell to protect their monopolies, but eventually they will lose. Those that learn to re-work and take advantage of the broadband delivery markets will survive as that, those that attempt to stop the progression and maintain their stranglehold will go by the wayside.
  6. bidger

    bidger Hall Of Fame

    Nov 19, 2005
    And why is that a given? The majority of MSOs control the pipeline. Do you really think Apple, Google, Netflix, etc. are prepared to roll out broadband in every location they wish to compete?
  7. Shades228

    Shades228 DaBears

    Mar 18, 2008
    Different year same old "they will have to" arguments. Go back the last 5 years and read the price increase threads and people have said the same thing. 5 years later still no ala carte and there won't be for the foreseeable future either. Disney won't break up their channels and if they did it would be too expensive. Apple thinks it can do with the TV industry it did with the music industry. The difference is the music industry was ravaged by piracy for so long that the music lables had to make distribution deals to try to get sales somewhere as music stores were closing at record rates. The TV content creators are in the position of power because people will flee a company if they let the channel drop.

    Eventually people won't be able to afford pay TV at a level they want. The difference is that companies will still make money without them and unless the content providers get forced to do something no one will care about the bottom percent just like they don't today.

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