DirecTV is actually one of the very few tv providers that gives discounts to existing customers. To many times customers have unrealistic expectations. Of which I meant their is a 2 yr contract because subscriber acquisition on upgrading the equipment is around 2 yrs as the leased reciever they offered you is selling less than what it is actually worth. You can own a HD DVR with no contract but it would cost 500.00. The 2 yr contract is no different then getting a cell phone upgrade and having them give you a 2 yr agreement. The markets are different but the concept is the same.