Echostar is an independent company that might lose big or, more likely, remain one of the big players in the satellite receiver OEM business along with Samsung and Pace. It would be interesting to see what Echostar could do with a DIRECTV receiver that Samsung and Pace haven't been able to do and vice versa. I think that DIRECTV could benefit mightily from having more Ku bandwidth in the mix. Hardware (including satellites) can be bought and sold. I suspect it is rather low on the list of things that business types think about; especially in view of what Sirius got away with in terms of taking years to develop cross-platform (at least partially) receivers.