MORE BREAKING NEWS: DISH Network and the future for South Asian Programming

New York, NY: Senior officials of DISH Network said last week the satellite broadcaster was closely watching the burgeoning TV industry in India to identify new channels for it's South Asian bouquet in America.

On the sidelines of an internal marketing meeting in New York with South Asian programmers. The Director of International programming at Dish Network, said the South Asian division at DISH Network had continously grown to be the most comprehensive unit outside of its hispanic television network. DISH Network is likely to expand 145 International channels including 34 channels from South Asia.

During the informal chat with the media, Dish nework was facing with programming challenges given the overwhleming interest evinced by a number of channels from India to join DISH Network's South Asian bouquet. While DISH Network is working to bring more channels from South Asia on the DISH platform.

DISH Network is looking to create technology allowing viewers to access programming across the nation.

source: India West

Note: DISH Network was trying to expand from 2005 with Doordarshan India ch. 792, South Asia World ch. 811 and American Desi ch. 812 all channels from the SuperDISH 121°. The three channels have failed either due to lack of sponsorship or satellite uplinking problems.

 

What are the executives doing behind closed doors? Watching all the Indian channels live.