If they have already reached an agreement or will reach an agreement "in principle" (without signatures on contract yet), then why wait to sign the contract until right before football season (which would be Aug. 31 or so?) Why not sign the darn contract around Aug. 14 or so, so we can get the network for the launch date on Aug. 15? It sounds like they've already came to an agreement behind the scenes, and just need to sign off on everything. From what I understand, once the contract and overall deal is done, then they can flip on a switch and the channel is up in virtually no time (aka minutes). Why would it have to take almost 3 weeks from now?