huh? You really haven't followed the Pac 12 Network concept have you? It's MORE than just football. It's all of athletic events at the schools: From wikipedia, which sums it up well: "Upon launch, the networks will feature 24-hour a day, 7-day a week coverage of classic-to-current Pac-12 sports, including olympic sports. In addition, the networks plan to produce roughly 850 events a year (350 events on Pac-12's national network and 500 events on Pac-12 regional networks), including 35 football games, 100 men's basketball games, 40 women's basketball games, all spring football games, coaches shows, and news conferences will be featured nationally on the main Pac-12 network. The networks are expected to be launched in HD."