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NAB's Rehr Attacks Satellite Radio

Discussion in 'Sirius XM General Discussion' started by Chris Blount, Apr 25, 2006.

  1. Chris Blount

    Chris Blount Creator of DBSTalk Staff Member Administrator DBSTalk Gold Club

    Jun 22, 2001
    David Rehr of the National Association of Broadcasters had a lot of things to say during his opening address before the organization's annual gig in Las Vegas. He talked retransmission consent, educating the public about the digital TV transition and broadcasters embracing new technology.

    But Rehr also on Monday had harsh words to say for competing platforms. And satellite radio dominated early portions of his attacks.

    Said the NAB's top guy, "Satellite radio has supposedly 10 million subscribers total. But 260 million people listened to broadcast radio last week alone."

    Rehr also pointed to the losses incurred by satellite radio. "Its (satellite radio) business model is bankrupt. And this is even before our own digital HD radio has kicked in," he said.

    If broadcasters are going to win the fight against satellite radio, they will need to keep a local focus, Rehr said.

    "Our localism, our connection to the community, is also an advantage … an irreplaceable advantage," he said. "Helping the community is obviously a social good. Helping the community is also broadcasting's business plan and, frankly, it is our brand. We must continue to be evangelical about our community service and about our community content."

    http://www.skyreport.com (Used with permission)
  2. LtMunst

    LtMunst Hall Of Fame

    Aug 24, 2005

    If the NAB thinks digital radio is the solution to their problems, they are in for a big surprise. Nobody is switching to Satellite radio because of the better sound quality. They are switching for the programming. No amount of improved "HD quality" sound from the local broadcaster is going to change that.
  3. rjruby

    rjruby AllStar

    Dec 29, 2002
    Remember AM stereo?
    That didn't exactly set the world on fire with the consumer.
  4. DonLandis

    DonLandis Hall Of Fame

    Dec 17, 2003
    I chose the XM service (online XM radio, not exactly satellite) so I COULD HAVE consistent quality as I travel from city to city. Local radio cannot offer that service. If the online rado doesn't cut it over the long haul, I may switch to the satellite version. One service can't be all things to all people. Today, these broadcasters need to understand that they serve a niche market.
  5. djlong

    djlong Hall Of Fame

    Jul 8, 2002
    New Hampshire
    Localism? Then why is it that conglomerates buy up all the local channels, fire all the local talent and run voice-tracked programming from corporate headquarters saturated with 25 minutes of commercials? You have NO connection to the community Mr. Rehr when you FIRE all the locals!

    Oh yeah - local COMMERCIALS. They want all those car dealers and restaurants buying time on their channel.
  6. lifterguy

    lifterguy Legend

    Dec 22, 2003

    Bravo! I agree completely. Broadcasters need to do more than pay lip service to local programming. Industry consolidation has devestated smaller communities where radio stations used to have local news, call-in talk shows, farm reports, etc. Now those stations just have generic satellite feeds (with local commercials of course.)
  7. georgecostanza

    georgecostanza Mentor

    Jan 10, 2005
    Didn't the folks at terrestrial radio say no one was going to subscribe to satellite radio because you have to buy additional hardware, but everyone's going to run out and buy an HD radio right? also, sitting through 30 minutes of commercials in crystal clear digital sound doesn't sound too exciting to me.
  8. psnarula

    psnarula Godfather

    Aug 12, 2005
    thank you for saying exactly what i was thinking when i read the original quote. the idea is laughable. clear channel communications and inifinty broadcasting have changed the face of broadcast radio in the last 15 years and the change is not good. i basically only listen to NPR news and classical music these days.
  9. LtMunst

    LtMunst Hall Of Fame

    Aug 24, 2005
    Exactly. If anything, the switch to HD radio will probably cause even more people to jump to satellite. If you end up going to Best Buy for that HD radio, the cheap satellite radio will be right next to it. Hmmm, big decision...spend $$s for this new HD radio which gets me crystal clear commercials and the same 10 songs repeated incessantly by the locals, or... spend $$s for a Sat radio which gives me crystal clear almost limitless programming.

    No brainer.
  10. Steve Mehs

    Steve Mehs Hall Of Fame

    Mar 21, 2002
    This only proves one thing, terrestrial radio is running scared of satellite radio. HD Radio will be the AM Stereo of the early 2000s, I have no doubt about that.

    This is the same joker who 4 years ago probably said satellite radio won’t get a dozen subscribers and the industry won’t last more then 6 months. 10 million in under 5 years, that sounds good to me.

    What localism? Car commercials every 3 songs? At work I head a clip from our local rock station ‘Now playing 5 songs in a row’. A few hours later when I had to go to the back of the plant I head a station ID, ‘We’re Saving you $12 bucks a month”

    Local radio is sad. This Friday I will be buying a Starmate Replay for my truck, so I have both XM and Sirius in my truck as well as home. $39.96/month spent on radio, money well spent! Now I’ll have to get a Sirius decal for my rear windshield to put besides my XM decal. When I’m traveling and see a radio station van, if I can, I’ll get ahead of them so they see my XM sticker, and whatever station it is, I’ll set my FM mod to that frequency since the driver is most likely the on air personality and most likely listening to that station.

    I hate FM radio.
  11. pez2002

    pez2002 Hall Of Fame

    Dec 13, 2002
    xm rules xm rules

    ok you get the point

    i find myself listening to xmlm alot latley

    and i was never into metal thanks xm :)
  12. WRBreland

    WRBreland New Member

    Jul 26, 2004
    I think Mr. Rehr overlooked other important areas of music availability and competition. Music via Dish Network, DirecTV, local cable operators and Internet streaming. I have subscribed to Music Choice or Dish Music for over 12 years. Reason: Good quality, available 24/7 and NO DA commercials.
  13. reddice

    reddice Godfather

    Feb 18, 2003
    I finally convertered my uncle over to satellite radio. He has always listened to FM radio but stopped and it probably was because of all of the commercials. (Christmas was patheitc opening the gift and having to hear commercials. Even that day is not ad free nomore on FM) I gave him my extra radio (Myfi because it had terrible portable reception and the headphone jack broke) and he listing to it. It is hooked up to his home stereo. He won't pay for radio, he does not even know you have to pay for it so I am paying the extra $6.99 but at least he does not have to listen to FM anymore.

    HD radio is a joke anyway. The receivers are expensive and they say the extra HD stations are ad free for now but they will carry many commericals. The only thing HD might have a small advantage is reception but as long as you don't use XM as a portable, reception should be fine.
  14. GeorgeLV

    GeorgeLV Godfather

    Jan 1, 2006
    I'll never go back to 20 minute commercial blocks and playlists that repeat every hour.
  15. greatwhitenorth

    greatwhitenorth Godfather

    Jul 18, 2005
    As a former disk jockey who has thrown up his hands with local radio, I can say that Rehr has no idea what's happened to his industry. The idea of "localism" is a farce. Even if you are "live" in a market, sounding local has always been discouraged. You are ridiculed by your peers, and makes getting a job in a bigger market much more difficult.

    One of my most rewarding jobs was running a station in a small coastal town of about 4,000 people. We were painfully local, running very little national news, only syndicated programming was the overnight, and on top of every little thing happening in the community. Our ad inventory was usually sold out, and advertisers and the audience loved us because we knew what was going on. After I left, Clear Channel bought the station and moved the studios out of town to a larger town to increase ad revenue. Now the station has no relevance to its city of license.

    Although I had a great time with my radio career, and am proud of what I accomplished, I have given up on terrestrial radio.

    Happy Sirius customer for over a year now!
  16. SamC

    SamC Hall Of Fame

    Jan 20, 2003
    I think my area is pretty typical of most small markets. While the two towns I live in between form on TV market, they are seperate radio markets, so I get to count both.

    Localism. There are four main ownership groups. One is an NYSE traded mega-corp, two are closely owned corporations from out of town, one is a local rich guy who is an out of town owner in other cities he owns stations in.

    All of the major format stations on AM and FM are programmed from afar, most a run by automation. The ONLY exception is the AM talkers, which, have a very few hours of local talk, and some local college sports.

    And the popular formats are filled with commercials.
  17. Mark Holtz

    Mark Holtz Day Sleeper DBSTalk Club

    Mar 23, 2002
    Sacramento, CA

    The only connection to the community is the advertising dollar. Period. These megacorps in the major markets often combine the operations of several stations under one roof, and then only need about 5 people to run the station. Everything else can be automated and satellite delivered. As a result, blandness from coast to coast.

    Yet, can I get out of market stations? Heaven forbid.

    If satellite radio wasn't a threat, how come I am hearing ads that have the line "Radio... you shouldn't have to pay for it."

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