The costs are paid for by the advertisers. The advertisers make money by selling products to people. The people watch the program to see drivers drive around in circles. Many of those people have a favorite driver they like to watch go around in circles. Of those people, Dale Earnhardt Jr. commands an overwhelming majority. Each week several drivers are selected to have their own HotPass channel. Each week advertisers pay to have adds on these channels. Which driver would you pick each week?