My 2 cents worth... Here in the US... the Super Bowl is scheduled at a time when the most viewers are expected to be available. Same thing happens for our other major sporting events. The rest of the world? They have to watch it on tape delay or a weird time of night relative to them. So... Olympics... When they are in the US, then the events are happening on US time... and the Olympics are broadcast live in our time zone... but when they are elsewhere in the world... NBC has studied and found that people are more apt to watch tape delayed than get up at weird hours of the morning to watch. I wonder how many complaining about the tape delay and knowing results are happy DVR owners who brag (usually) about DVRing TV and sporting events (NBA, NHL, NFL, etc.) so they can skip commercials. So, to them, I ask... what's the difference?