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NBC 2012 Olympics Coverage

Discussion in 'TV Show Talk' started by gusmahler, Jul 27, 2012.

  1. anleva

    anleva Icon

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    Wasn't much down time in what I was watching. No more than watching gymnasts march from apparatus to apparatus.
     
  2. fluffybear

    fluffybear Hall Of Fame DBSTalk Club

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    In 1984, my family and I attended a number of track and field events at the LA Olympics and from what I remember, most of the day was spent waiting & waiting and waiting for events.
     
  3. Quaker2001

    Quaker2001 Legend

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  4. maartena

    maartena Hall Of Fame

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    Well.... Some of the events in the winter Olympics start as early as 7:00 AM, in particular the cross-country ski and biathlon, that take the better part of the day. (Compare to the cycling events in the summer Olympics, and the marathon, they start them as early in the day as possible).

    If indeed so, that would mean it is LIVE on the West Coast at 8PM, East Coast 11PM. Yet I have the feeling that "due to 11 o'clock news obligations with local affiliates" even such an eventuality will not lead to live coverage by NBC.

    There is an 8/11 hour difference between Sochi and EDT/PDT. They will probably pull the same stunt: Save the best events for prime time, and delay them another 3 hours for the west.

    "Prime time" in Sochi, say 8PM, would be 7AM EDT 4AM PDT. The speed skating events will probably be held in LOCAL prime time, more or less the same as the swimming events. Same with the hockey games, they probably play at the same time too.
     
  5. maartena

    maartena Hall Of Fame

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    So is the world series. It is played in a minimum of 4, and a maximum of 7 games, each lasting 3 to 4 hours.

    I think what it comes down to is that the Olympics, as sports, is simply not considered important enough. NBC buys the rights as a money maker, and adds entertainment value with interviews and stories. This is great for the average Joe, but not so great for the individuals who are truly interested in the competing side of the games.

    I have been able to manage until now, my social media ban has been paying off, over the weekend I caught 1 spoiler and it was a minor one. (Gold on shooting for the USA).

    For what it is worth, I understand the tape delay from London and bringing some events to prime time. I do. At least to a certain point, because I would rather have the OPTION to watch it live with a repeat at night in prime time. What I really do NOT understand is the additional 3 hours of delay because NBC didn't bother to make deals with the local affiliates on the west coast.

    NBC messed us up completely in both 2002 and 2010 with the winter Olympics, and pushed everything west coast off by 3 hours. 2006 was, just as London is now, in a completely different time zone. 2014/Sochi will be even worse. But Rio.... 2016.... is only 1 hour off from EDT and 4 hours off from PDT so we'll see a LOT of stuff live.

    If, of course, NBC will let us.
     
  6. maartena

    maartena Hall Of Fame

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    You do have a point. However, there are so many events going on at the same time, they can do semi-live.

    What I mean by that is: Broadcast 200m breaststroke LIVE. Then when the break is on, broadcast the Beach volleyball 1st set. When they break, the 400m relay just ended, and you can broadcast that segment. When it is done, the 200m butterfly is just starting so you can immediately go live to that event. When that is over, you can go back to the 2nd set of Beach volleyball which was already under way. With all the pauses, in ALL sports, (we have half time shows for a reason), you can easily "fill in the blanks" with the Olympics, and create a semi-live broadcast that is hours long, but has almost no gaps in sports. And I believe this is actually HOW they produce the afternoon swimming qualifiers.

    Personally.... I HATE the way NBC is delaying the west coast again (should be the same for the entire U.S. no matter what), but I LOVE the online coverage.

    Field Hockey isn't on TV, so I have been watching a few games using their stream service. Works well.
     
  7. anleva

    anleva Icon

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  8. Quaker2001

    Quaker2001 Legend

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  9. anleva

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  10. anleva

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    Works for them and their advertisers yes. Nobody denies they are maximizing their profits.#nbcfail
     
  11. Quaker2001

    Quaker2001 Legend

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    I'd say there's at least a couple of people here who are doing exactly that.

    In any event, Twitter folks can post the #nbcfail hashtag all they want. I'm fairly confident NBC is aware of it, but then they look at record ratings and have all the reason they need to keep doing what they're doing for the next 2 weeks. There has long been an outcry over NBC's coverage of the Olympics. Twitter merely makes it more public and on the record than it was 4 years ago.
     
  12. anleva

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    Save your best for prime time eh Roone? #nbcfail
     
  13. Chris Blount

    Chris Blount Creator of DBSTalk Staff Member Administrator DBSTalk Gold Club

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    As was mentioned earlier, for the average Joe, the coverage is fine and NBC is making a boat load of money. I do think, however, this might be the last time NBC does it this way. Someone in upper management is going to have to start thinking outside the box. The backlash this time around is going to be hard for NBC to ignore.
     
  14. Quaker2001

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    Pretty much. From the standpoint of NBC, they seem to be doing pretty well with what they're doing. Record ratings for the first weekend. Not just good, but record ratings. So yes, clearly NBC has us by the collective balls.

    Again, isn't that what's said every Olympics? Especially after Beijing, that NBC simply couldn't keep doing the same thing and make money off of it in the age of digital media. Obviously that's being proven otherwise. The backlash is clearly louder, but that's because the same folks who were shouting about it last time didn't have a vehicle to voice their complaints. This time they do.

    The other thing to remember about these Olympics.. they still somewhat pre-date the Comcast merger. The winning bid (more like the over-bid) was made back in 2003 and a lot of the planning was done with Dick Ebersol at the helm, before Comcast came in and took over. Starting in 2014, the onus is on Comcast. They were the ones who decided to pledge $4.38 billion (after the popular thinking was that Comcast/NBC may lose to either ESPN or Fox because Comcast might not want to spend the money). And I think they see more potential in new media rights than NBC does. If Comcast can ever figure out how to turn online coverage into a moneymaker, even if not on the level of what they can do on TV, that's when you'll see change. NBC is not ignoring the backlash, but they're also not going to react to it. But I agree.. at some point they're going to have to start thinking outside the box. However, this Olympics is not it yet like many seemed to think it would be.
     
  15. anleva

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    James Poniewozik's (Time Magazine critic) tweet seems apropos here. "NBC tape delay coverage is like the airlines: its interest is in giving you the least satisfactory service you will still come back for."

    Keep that bar low NBC #nbcfail
     
  16. maartena

    maartena Hall Of Fame

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    Slave labor is also much more cost effective and profitable than actually paying employees. Obviously that is not a great comparison, but if ALL you are interested in is the bottom line.... yes, it works. The current laws and rights favor NBC in such a way that they can do whatever they want, and it would still work.

    But would they REALLY lose that much money if they keep the current prime time broadcasts, AND also show it live during the day when people work?

    I know that NBC is a corporation, and corporation's first primary objective is to make as much money possible. I had just hoped that for something as respected as the Olympic Games the flame of corporate greed could be turned down a little lower, and the flame of the Olympic Spirit could be turned up a little higher.

    NBC is going to profit from these games, that much is already clear. I don't believe however they would lose sooo much money if they showed the major events live as well with repeats in prime time. This would to a large extend also solve the 3 hour delay, as those wanting to watch it live can see it. You would probably get more viewers in TOTAL and more income from commercials that way. As with any live sports, there are breaks, so commercials can be inserted in live swimming coverage etc.

    There is also absolutely NO excuse for cutting out the 7/7 memorial piece from the Olympics, and replacing it with a Michael Phelps interview that could have been broadcasted the next evening.
     
  17. Stewart Vernon

    Stewart Vernon Roving Reporter Staff Member Super Moderator DBSTalk Club

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    There would be no point in repeat broadcasts in prime time of something they aired live earlier in the day. First off, people would complain about that. "Why are they showing this again? I already watched this earlier!"

    Next... the advertisers wouldn't pay as much for a spot during a re-airing of something already aired earlier... and if the earlier airing isn't at a time when a lot of people are expected to be home, they won't pay much for those spots either.

    If NBC can't sell ads and make money... they won't pay to air the Olympics. Then where will we be?

    Maybe NBC is paying too much... maybe if they paid less they wouldn't need as much money... but NBC has lost money in years past on the Olympics and still come back for more.

    I don't think there is a perfect solution when the Olympics are in a part of the world that is several hours off from us... but you know... not too many years ago, you only had one channel NBC OTA to watch and they couldn't show you everything even if they wanted to... because they only had one channel!

    With cable/satellite, we now have multiple channels and more coverage than ever before... also more live coverage than ever before... seems like progress to me.
     
  18. Quaker2001

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    I saw that one, and yes, there's some truth to it. But.. (you know what's coming), the difference is that if I want to go from New York to Los Angeles, I don't have too many options there. And many times, that's more NEED than WANT to have to travel. No one needs to watch the Olympics. Yes, that's a poor excuse for NBC to do things in their best interests rather than their viewers, but I wouldn't say it's all 1 in the same.
     
  19. Hoosier205

    Hoosier205 Active Member

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    We'd be with a different network that might not show as much contempt for their viewers.
     
  20. cmasia

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    Apparently, not everyone can post on Twitter all they want.

    http://www.independent.co.uk/news/w...coverage-of-london-2012-olympics-7987906.html

    Just when you thought NBC couldn't look worse...
     

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