It is a fair question ... people in Canada pay to watch NBC (and the other American networks). They must be drawing some regular viewership. Then again, the commentary on the NBC coverage was not good - so CTV would have won a heads up battle. I'll blame my Canadian and British ties for that. I don't mean to take away from it being British ... but Canadians see it as theirs. As you pointed out, the Canadian ratings have changed since then. And if you're comparing US vs Canada there are cultural differences to take into account. A bit complicated.