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NBC 2012 Olympics Coverage

Discussion in 'TV Show Talk' started by gusmahler, Jul 27, 2012.

  1. Quaker2001

    Quaker2001 Legend

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    Happily? There's nothing happy about an affiliate moving programming aside like that. And the East coast affiliates generally don't like going late either. Did you see the clip of a news anchor, I think it was in Jacksonville, going off on NBC and Costas for running a few minutes long on primetime? The worst is baseball because the end time of those games is so volatile and that's bad for local news. Again, that local programming is extremely important to affiliates and the biggest benefit they get from airing these events is the lead-in they get to their local programming, not always how many people are watching the national event itself.

    There's nothing easy about that for an affiliate. News at 3pm? That's not going to be as profitable as news at 5pm in the usual slot. And if Olympic ratings aren't going to be hurt by the delay (which it seems like they're not), then affiliates have little incentive to want to do that.

    There's definitely an element that people are going to start moving away from traditional television. Comcast is not unaware of this. It's part of the reason they investing in the future of the Olympics, because they think they can profit off it. NBC is going to have to evolve with the times, but people were talking about that in 2008 that it would scare people off to non-traditional means to watch the Olympics. Clearly that wasn't the case in 2012 (people didn't exactly walk away this time).

    In 2014 and 2016, NBC has to re-evaluate their coverage. I believe we'll see some changes moving forward as Comcast takes more control and Dick Ebersol is no longer in the picture. But that doesn't mean they need to kill the current model altogether and start from scratch instead of using what they're learned and improving upon it.
     
  2. Holydoc

    Holydoc Legend

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    Uggh. Just finished watching the closing ceremonies. Totally awful. Though I enjoyed the games, I hated the opening, closing ceremonies, and the fact that NBC did not split the screen so that you could see athlete reactions and their scores.

    *sigh* Now to catch up on my other recordings.
     
  3. Henry

    Henry Retired Member

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    Not all that bad. Didn't come close to Beijing, but hey. The human (synchronization) element was missing, but the music made up for it.
     
  4. maartena

    maartena Hall Of Fame

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    At this moment.... all I think is:

    Profit = Restrictions.

    If they can make more profit, they are going to put as much restrictions, roadblocks, cuts and edits..... that they can get away with. Plus screw the west coast on top of it.

    Comcast may not be unaware of this. But they have screwed us over with the opening ceremonies and closing ceremonies in SUCH a BAD way.... they will be losing pairs of eyes for their commercials for the next Olympics. The stuff they cut, combined with the plugs for their new cheesy comedy show was really disgustingly, badly done.
     
  5. Quaker2001

    Quaker2001 Legend

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    Remember how the business model works though. NBC can only profit if advertisers are paying top dollar. Advertisers will only pay top dollar if the ratings are high. And high ratings = people watching. NBC (and by extension, their sponsors) believe that doing things the way they do is drawing MORE viewers than the alternative. Obviously that's debatable, but the point is that what NBC is doing is designed to draw in more viewers. You may disagree, but obviously there are a lot of people out there who feel differently. More viewers = more profit. Fewer viewers = less profit. And especially with the West coast, those decisions are made by the affiliates because they believe more people will be watching. Again, you may disagree and be wishing for an alternative, but based on the numbers from the last few Olympics, it seems like those affiliates may have a point.


    We hear this EVERY Olympics. People say they're so pissed off at NBC that they won't watch their coverage, they won't watch their shows, and they won't support their advertisers. And yet the numbers are trending upward, defying all logic. Certainly part of that owes to the popularity of the Olympics, but especially that Comcast was willing to sink $4.38 billion into the next 4 Olympics, clearly they think there's something there.

    Bottom line.. Comcast and NBCU can't profit from the Olympics unless people are watching. The more people that are watching, the more they profit. So if you think NBC is interested in anything less than getting as many people to watch as much of their coverage as possible, you're still not seeing the bigger picture. All those people complaining about the coverage.. if they keep watching (and we've established there are alternatives, some better than others), then they're continuing to give NBC license to keep doing what they're doing.
     
  6. maartena

    maartena Hall Of Fame

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    And I will actually watch NBC Networks if I know for SURE they aren't cutting anything from their broadcasts of the ceremonies. Now that I know they cut BIG pieces out of it, I won't be watching the next time around.

    And sure, they'll still get a pretty large audience, but access to television from other countries is getting easier and easier.... and if Comcast/NBCU is just keeping up with the same tactics, they will lose more and more viewers.
     
  7. Quaker2001

    Quaker2001 Legend

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    But there were some new tactics this time though. All the events (yes, save for the Opening Ceremony) were live streamed. NBC Sports Network provided more coverage than we're used to seeing from cable. NBC's afternoon coverage was expanded big time. Was primetime largely the same as it has been in the past? Yes it was. But clearly that didn't make people turn away from primetime. And we hear this after every Olympics how people will look for alternate (including about access to other countries' coverage), yet MORE people watched these Olympics than the last one. So if they lost viewers from the last Olympics (and if we believe Twitter, there were a lot), they must have gained even more for some reason. Is it because the Olympics are simply that more popular than they were in 2008? Or is it possible that the folks running the show at NBC and Comcast aren't as ignorant as everyone seems to think they are. The coverage has been evolving.. it's not like they haven't changed anything over the years.
     
  8. Maruuk

    Maruuk Hall Of Fame

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    I have to agree, both the opening and closing ceremonies were awful. The music was hideous: bland, repetitious, unimaginative. The bizarre themes were quite odd and irrelevant, and overall lacking in the true heart and soul of the Games.

    I remember the close of the 2006 Winter Olympics in Turin. Andrea Bocelli singing "Because We Believe" just before the dousing of the flame. Incredible. Lots of tears were shed. London had nothing remotely close to that.

    I shudder to think of the PR fest that murdering despot Putin will make of the Sochi games. One harkens back to Hitler and the 1936 games in Berlin. Chilling. Perhaps the athletes' good vibes of internationalism and some good music will overcome the creepy political overtones. The Winter Games always seem to be much more magical and emotional than the Summer games. All that beautiful snow and ice up in the mountains. And it would be nice if they HAD some this time, right Vancouver?
     
  9. Henry

    Henry Retired Member

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    I thought the music was ok, Maruuk ... mostly old-timer rock classics. It wasn't a great theme overall, but it was passable - politics and all. I didn't see much of an effort made to surpass (or even approach) the grandeur that was the Beijing opener, so in a sense there was less to be disappointed about.

    Like you, I enjoy the winter games much more. They are indeed magical in sight and sound. I also enjoy the winter sporting events much more than those in the summer games - although I'm hard-pressed to choose between ladies' gymnastics and mens' speed skating.

    Let's see what Russia's bringing to the table ... that is, if someone can convince NBC to broadcast it.
     
  10. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    They have the rights ... so no one else will be broadcasting it to US viewers via television/cable.
     
  11. Henry

    Henry Retired Member

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    Yeah, I know, James ... that's what bothers me. As heavy-handed and arbitrary as they were with London, I'm half expecting to see a one hour cut-in for some new Seacrest reality series starring a turtle or something. :rolleyes:
     
  12. Quaker2001

    Quaker2001 Legend

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    Yea, I mean because NBC 'ONLY' offered 5,500 hours of coverage from London. If only they had shown more!
     
  13. Henry

    Henry Retired Member

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    Don't bring me in to this argument, Quaker ... you are doing just fine without me.

    My comment was a means of indicating my displeasure with the break in broadcasting it. I'm sure anyone watching the broadcast would be reasonably upset by the "heavy-handed and arbitrary" way they handled it. It's like watching a 3 hour movie only to have the end cut short for a commercial or something.
     
  14. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    They could have cut more out of the program to make it fit the time scheduled.
     
  15. Maruuk

    Maruuk Hall Of Fame

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    Maybe they'll have a naked Putin wrestle a Polar Bear for the opening in Sochi--hope they don't cut THAT!
     
  16. Henry

    Henry Retired Member

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    !rolling You're slaying me, Maruuk!!! !rolling
     
  17. Henry

    Henry Retired Member

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    They could have ... it was their broadcast ... but they arrogantly chose to let us watch some stupid monkey instead.

    All during the games we were conditioned to see primetime coverage, followed by local news and then a one or two-hour (can't remember) recap of the day's sporting events. Nothing changed on my EPG that night, except me not reading it on the last night of the Olympics.

    Needless to say, I opted not to record that block and was thusly rewarded the next day when I replayed what I thought would be the entire closing ceremony, only to discover they had not shown it that way.

    I wonder how many others were equally surprised?

    And with that I'll drop out of this conversation.
     
  18. Nick

    Nick Retired, part-time PITA DBSTalk Club

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    I think NBC did a damn fine job with the 2012 London Olympics. We Comcast subs even got some additional channels of HD coverage.
     

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