Happily? There's nothing happy about an affiliate moving programming aside like that. And the East coast affiliates generally don't like going late either. Did you see the clip of a news anchor, I think it was in Jacksonville, going off on NBC and Costas for running a few minutes long on primetime? The worst is baseball because the end time of those games is so volatile and that's bad for local news. Again, that local programming is extremely important to affiliates and the biggest benefit they get from airing these events is the lead-in they get to their local programming, not always how many people are watching the national event itself. There's nothing easy about that for an affiliate. News at 3pm? That's not going to be as profitable as news at 5pm in the usual slot. And if Olympic ratings aren't going to be hurt by the delay (which it seems like they're not), then affiliates have little incentive to want to do that. There's definitely an element that people are going to start moving away from traditional television. Comcast is not unaware of this. It's part of the reason they investing in the future of the Olympics, because they think they can profit off it. NBC is going to have to evolve with the times, but people were talking about that in 2008 that it would scare people off to non-traditional means to watch the Olympics. Clearly that wasn't the case in 2012 (people didn't exactly walk away this time). In 2014 and 2016, NBC has to re-evaluate their coverage. I believe we'll see some changes moving forward as Comcast takes more control and Dick Ebersol is no longer in the picture. But that doesn't mean they need to kill the current model altogether and start from scratch instead of using what they're learned and improving upon it.