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NBC gets 4 Olympics for a mere $4.38 billion

Discussion in 'Sports Programming and Events' started by phrelin, Jun 8, 2011.

  1. phrelin

    phrelin Hall Of Fame DBSTalk Club

    Jan 18, 2007
    It must be nice to be so successful.

    The Comcast/GE owned NBCU run by Comcast just had its ratings-challenged broadcast network subsidiary NBC agree to pay $4.38 billion for an unprecedented four-games package (2014, 2016, 2018 and 2020).

    Sounds like a prudent move based on experience. The LA Times notes: "After all, it lost $233 million on the 2010 Games and is likely to take a bath on the 2012 Games."

    The Times article offers a possible explanation:
    In other words, expect to see Versus tied to NBC owned affiliate retransmission fee negotiations.:mad:

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