Hound, You are missing my earlier point.... HD viewers are very much the minority. There just aren't that many of us to where if we all turned off our TVs and refused to watch SD, the network really wouldn't notice our loss at this point! There is an overwhelming majority of SD-only households in the US such that until HDTV has more penetration into the market, the "they are losing viewers" argument just doesn't wash as it is only a very small portion of the viewers they will lose. Like I said... I do watch HD more than SD... and I want more... but I realize this is going to take a few years more to get more HD TVs out there before the networks will have a situation to be of concern.