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Networks Seek To Remove Commercial Skipping Ability From TV Viewers

Discussion in 'DIRECTV General Discussion' started by thelucky1, Oct 12, 2010.

  1. HerntDawg

    HerntDawg Legend

    Oct 6, 2008
    If I am watching live TV I usually watch 2 or 3 shows at once and switch between them during commercials.
  2. Gloria_Chavez

    Gloria_Chavez Godfather

    Aug 11, 2008
    The DVR has enabled networks to charge a HUGE premium for time-sensitive programs, mainly sports but also water-cooler programs like Dancing w/ Stars. With DVR in about 38% of US households, the network airing the SuperBowl will continue to ask for and receive significant increases for a 30-second spot, year after year.
  3. DawgLink

    DawgLink Woof Woof Woof

    Nov 5, 2006
    Washington, DC
    As others have said, I have been steering away from TV more and more the last few years. Don't get me wrong, I still love me some sports and some TV shows on my DVR....but it is significantly less than I used to.

    Over the years, I have found the absurd amount of commercials to just become an annoyance than anything....I feel at times that I am watching half show and half commercials in an hour show tonight....which just blows my mind that we can be forced near half the time to be watching commercials.

    I do not have an issue with commercials on the whole....but the thought of them taking control away from the consumer with commercials is really a bit scary. I would not be shocked one bit to then see us watching MORE commercials then show if these forced ads are seen....and I am sure it wont be at first as the networks would know that there would be a big backlash at first....but eventually
  4. Packersrule

    Packersrule AllStar

    Sep 10, 2007
    I don't watch any commercials and never will. I don't like TV enough to watch anything with commercials. I also have Sirius so I don't hear radio commercials. My wife gives me a hard but it's better then commercials.

    I have stopped buying DVD because they won't let skip the commercials.

    I will not watch commercials - not ever - I also block all ads on websites.

    It's funny because people say did you see that commercial - and I have no idea what they are talking about. I have found that you can't tell if it live or 2 hours delayed.
  5. Groundhog45

    Groundhog45 Hall Of Fame

    Nov 9, 2005
    Cedar Park,...
    Don't you just love the line "give the consumer the ability to watch shows any way they want to and to do so in a way that is much more advertiser-friendly." Especially the phrase "advertiser-friendly." They may as well say "consumer-unfriendly." This would really suck if they find a way to force the providers to screw us this way.
  6. Aridon

    Aridon Mentor

    Mar 12, 2007
    All this would do is push people to pc based systems with ir and no such limitation. Perhaps even torrents and ditch their provider all together. Component video is just as good as hdmi. Hdmi has also been cracked so either way they lose.
  7. shadyridr

    shadyridr Legend

    Jan 25, 2007
    Isnt that what the DVR does?
  8. zimm7778

    zimm7778 Hall Of Fame

    Nov 11, 2007
    If this happens and DVR's become obsolete, or wont allow fast forwarding through commercials I'll just go back to a standard box and stop watching nearly every program I currently watch on network TV. Then in the instances I would have watched the show as it aired because nothing else was on they will lose me seeing the commercials at all.
  9. jaywdetroit

    jaywdetroit Hall Of Fame

    Sep 21, 2006

    I stopped watching TV in 1990. I missed the whole Seinfeld era. I didn't start watching TV again until I had a TIVO around 2001 or 2002.

    My children are not permitted to watch commercials. They lose TV privileges if I catch them doing so.

    If I am "forced" to watch commercials. My Tivo, and my Cable service will be flushed down the toilet. I've done it before, and I will do it again. There is absolutely nothing on that box I can't live (happily) without....

    The networks are suffering from delusions of grandeur. I think they are over-estimating their power in the new IP world. I'm not saying they are powerless, they still have it. But it certainly is no longer absolute.
  10. Mike Bertelson

    Mike Bertelson 6EQUJ5 WOW! Staff Member Super Moderator DBSTalk Club

    Jan 24, 2007
    Except for the "more advertiser-friendly" part, sure. :D

  11. jpl

    jpl Hall Of Fame

    Jul 9, 2006
    Not to throw cold water on all this, but the article is speculative. These guys are looking at where things are going. They have no ability to force cable companies from stopping people from having DVRs. That's just silly. Yeah, they COULD eventually push cable/dbs providers from being able to skip commercials on stuff that's recorded, but there are independent DVR brands out there. How do they push something like that with TiVo, e.g.? I don't see how you could. You can do it with a cable company because the content providers pen carriage deals with these cable/dbs companies, and such a restriction could be put in as part of such a contract.

    What the article is really talking about is stuff happening from the consumer end... that consumers will, over time, use VOD more and more, and DVR less and less. I think there's SOME validity to that. Verizon offers up their network shows for free on demand. As a result, I don't record many of the ones I watch - I just catch them on demand. Yeah, there's the issue of shows turning over, but that's more of a restriction coming from the content providers than anything. For example, Showtime requires that all episodes from the current season be carried all season long on demand. So I could, at the end of the season, go back and watch every episode of Dexter if I wanted. Other providers turn over things much more quickly... and some NEVER turn things over.

    This article, like I said, is talking about what is seen as a trend that's pulled from consumers... not pushed by content providers. As for the commercial skipping... that's disabled today, on demand, with many shows. ABC and NBC do that now. It doesn't bother me too much mainly because the breaks are short - 30 seconds each. The shows on demand don't last the full hour - they only last about 45 minutes as a result. So not being able to skip over them really isn't a big deal. It will be if they extend those commercial breaks. It would be nice, though, if they allowed me to rewind on those feeds, which I can't do either.

    Other providers, btw, don't prevent skipping of commercials on these shows mainly because they charge you to watch the episode. Verizon doesn't, so to make up for it, they don't let you skip the commercials.

    BTW, if the content continues to expand on demand, I have to agree with the article... I can easily see why someone would just give up a DVR altogether. They do need to make some functional enhancements, though. I would love for them to provide a 'series manager' of sorts for VOD. One reason I still record some shows is because... I don't know when a new episode has aired. If you could give me functionality that puts a VOD show on my 'newly aired list' - like a recorded list on your DVR - then I would gladly get rid of just about all my series, and use my DVR for special one-off recordings. The idea of spending less on the hardware every month would be a nice to have... especially since VOD is available from every STB in the house... and I don't have to worry about setting up a recording.
  12. tonyd79

    tonyd79 Hall Of Fame

    Jul 24, 2006
    Columbia, MD
    That is why I mentioned the 30 second commercials rather than the big commercial block. I didn't invent it. I got it from abc.com, hulu and on demand.
  13. Lee L

    Lee L Hall Of Fame

    Aug 15, 2002
    Actually, it sounds more like it is their pipe dream they wish would happen. The thing is VOD has been advertised as "coming soon" since I was a little kid in the 70s. The entertainment companies would love to have you pay to watch every single thing and VOD would enable that. The problem is, some people came up with the idea for the DVR right about the time that VOD could have really been technically possible and it messed up Hollywood's grand plans to rape us all by taking all the early adopters who were the initial target audience for VOD. Now they are just trying to steer us back.
  14. Doug Brott

    Doug Brott Lifetime Achiever DBSTalk Club

    Jul 12, 2006
    Los Angeles
    Force-feeding commercials is a sure way to reduce the audience size. Smart Marketers have simply made brands a part of the actual show rather than a side-attraction. Product placement stinks in a way, but a good example of it's use is on Bones where Toyota is prominent. The Sequoia usually gets some good shots during each episode (about 3-5 seconds long) and occasionally they say something like "Hey, I like you're new Camry."

    Those types of placements fit right inline with the story and really seems like the long-term way to go.
  15. RACJ2

    RACJ2 Hall Of Fame

    Aug 2, 2008
    I do that too and its a good way to skip commercials for live TV. If they change the DVR's so you can't FF through recorded content, that concept doesn't work. I guess you could switch to an OTA feed or second receiver feed during commercials. Then switch back to your DVR when the commercial ends.
  16. Herdfan

    Herdfan Well-Known Member

    Mar 18, 2006
    This is going to be a little like putting the Genie back in the bottle. Per the figure that 40% now have DVR's, that number will surely increase before anything can be done. And once you have a DVR, you don't want to go back to the old way. So the networks will be trying to swim upstream and pissing of their customers.

    Won't help the providers either. People still blame DirecTV for the 24-hour rule even though the content owners require it. (Granted, DirecTV could stand up for their customers and tell the content owners to go pound sand). So how mad do you think customers will be if one day the DirecTV DVR won't FF through commercials. Hate to be a CSR that day.
  17. HerntDawg

    HerntDawg Legend

    Oct 6, 2008
    I like that I have some clue about some commercials, but like that I can skip most of them.
  18. Barmat

    Barmat Godfather

    Aug 26, 2006
    The FCC could care less about the consumer that's how. I'm sure they could mandate some rule that bans skipping commercials making any one that does it a pirate and liable to heavy fines.
  19. Mike Bertelson

    Mike Bertelson 6EQUJ5 WOW! Staff Member Super Moderator DBSTalk Club

    Jan 24, 2007
    That makes littles sense to me. The Supreme Court already ruled that recording programs for later viewing is "fair use" of copyrighted content. Are you trying to say the FCC has the authority to ban FW/RW buttons on a DVR? I seriously doubt that; not to mention that any such regulation would be completely unenforceable.

  20. tonyd79

    tonyd79 Hall Of Fame

    Jul 24, 2006
    Columbia, MD
    Really? I guess that is why the FCC said that Comcast had to offer CSN Philly to satellite providers. Because they are so anti-consumer. Or why they mandated cable card access for Tivos and other devices.

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