And some of us see it as a total waste of space and want something else instead. There are only so many hours of Olympic coverage and they are only new every 4 years, so that is a LOT of reruns. The same is true about the addition of religious and shopping channels, there are those that welcome their additions and others that see them as crapping up the airwaves. From what I have heard, all NBC affiliates are being strong-armed into carrying this channel (my local one hasn't added it, yet, opting for a local weather and THIS network, so far), but a lot are resisting it as they see a very limited audience for it due to lack of content. As to its ever being shown in HD, I doubt you will see that happen, ever, as its made as a sub-channel by NBC and not many affiliates are going to drop their NBC line-up (as sad as it is) in HD in favor of reruns of old Olympic competition. That is way too much of a niche channel for locals to have OTA, IMO.