I get that it's not a big deal for you. As someone who's been a customer for at least 15 years, under 3 or 4 different owners who decided to keep the brand ID, it's a bit disconcerting. AT&T just throws their logo on everything. In the scheme of things, it's really not a big deal but it's symbolic that they care little about the brand and everything about synergizing this with everything they do, rightly or wrongly. I do disagree though with you in that they won't port folks over to streaming. The money isn't there now, but it will be as they continue to lose subs to cord cutters. You can see that their advertising push it toward cord cutters. There's a reason why everyone is trying streaming service. Eventually like ISPs and even cable before them, the big boys will buy out the smaller services, and we'll end up back where we started, with a few companies controlling everything. And eventually they'll do away with their SAT service and everything will be streaming. That's also a matter of time. And things will be bundled essentially the same way. And I also fear that with Net Neutrality being done away with, you'll wind up paying more for the service if you don't have AT&T Mobile, which is terrible in my area. Have you called CS since they've moved over to AT&T? It's terrible (and they used to have VERY good CS at D*. And they try and sell you mobile service EVERY time. I've had to stop their pitch numerous times before they go into their whole spiel. For the first time in 10 years (and the first time SERIOUSLY), I'm thinking about leaving DirecTV. Their equipment has gotten flaky, The GUI is not very intuitive (these are complaints I have always heard about cable DVRs), and it's gotten VERY expensive. I understand that cable will wind up just as expensive, but there's no contract and for a year or so I'll be able to get a bundle, then we'll see. I'm thinking about some combination of TiVo and Cable might work well for me. But, I'll give DirecTV until the end of the summer before I decide what to do. (I'm under contract, but the cable company will often buy you out of that).