This is a very curious mentality. I worked at a large corporation that wanted to shut down a department because its revenue was not growing faster than inflation. The only problem was that it was a "cash cow" - it literally funded more than the entire rest of the organization. There is nothing wrong with a company making the same profit year after year. If I got a paycheck of $100,000,000, and it only tracked with inflation over time, I'm not going to say, "Gee, I'm not getting more every year, this has got to stop." Right now, there is a battle underway, as more and more people are looking to drop pay TV and go with the ultimate in a la carte - streaming. And as more people stream, this puts more pressure on companies that have contracts to keep their numbers up. Since ESPN can't force the number of customers to increase, their only choice is to raise the prices they charge the cable/satellite companies for carriage. Which then leads to more people cutting the cord, or cutting packages. And around and around we go. Eventually, the fracturing of programming (what was once on ESPN is now spread between BTN, regional sports networks, CBS Sports Network, NBC Sports Network, FS1, etc.) will have to stop and the whole industry will contract. But it will be painful and not every company and/or channel is going to survive.