I think it's very telling that competition is increasing dramatically, that there are so many new forms of media, so many new distribution channels, so many new performers vying for a chance, so much new technology that literally has had a transformative effect on the industry, so many possibilities to revamp the process and eliminate entire layers of middlemen as a result, that in some ways TV, at least from an eyeballs ad revenue standpoint, is a pale shadow of what it once was even a decade ago... And yet still prices always go up, no matter what state the economy is in, across the board. Other than with necessities (like medical), utilities, and monopolies/cartels, where is that seen? Is TV a necessity? Is it a utility? If its neither then what does that leave us with? I think media costs go way beyond programming not just being a widget.... One has to ask if the licensing model that is propping the whole system up isn't to blame. While at all other points along the way the innovation has been towards "openness" and increasing freedom, with licensing it seems that with each new law passed more and more rights are taken away from the majority, and specific rights holders have their hands strengthened. When you can't even sing happy birthday to someone and not have to fear, god forbid, that you owe someone a hundred thousand dollars for retransmission of that song, then to me that says something is fundamentally, horribly wrong with the system. That's where our rising costs come from. And I thank DirecTV for taking every opportunity to fight that recently.