I always believed there was a third option. Let DTV know what they are doing that may not be in the best interest of their company because of the unintended consequences of their decision-making - and that their decisions could therefore be influenced. Do this by providing them with information that shows how customers feel about their service and respond in kind - THEN take action. Evidently they have built a wall around themselves where they are so unresponsive that all they think they have to do is have a form letter prepared and not explain their decision making to customers. Just sayin'.