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NFL could soon pull the plug on the DIRECTV deal

Discussion in 'DIRECTV Programming' started by Rob37, Oct 1, 2018.

  1. JoeTheDragon

    JoeTheDragon Hall Of Fame

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    sports bars will need the dish or cable they don't have the internet to have 8+ live streams or 8+ OTT box linked the the switcher
     
  2. dtv757

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    Plus a big part of the USA has to suffer with inferior cable broadband and or dsl so slow speeds no FTTH

    Sent from my mobile device using Tapatalk
     
    Last edited: Oct 3, 2018
  3. SamC

    SamC Hall Of Fame

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    These are excellent points. I frequent two sports oriented cigar bars. In both cases the owners are very tech savvy. Very.

    At one, which gets a younger crowd, everybody is on their cell phones all the time. And using the wi-fi. They have all the streaming options, but the system will not support multiple live ball games at once.

    At the other, which gets an older crowd, they are located in a strip mall. Cannot get cable. Have phone company internet. Cable company is not going to run a line just for one account. Cable is, at the end of the day, aiming at homes willing to settle for inferior service.

    Both have DirecTV.

    The commercial value in NFLST will keep it on DirecTV until far better and more universal internet service is here.
     
  4. slice1900

    slice1900 Well-Known Member

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    Maybe the owner isn't as tech savvy as you think, if "they have all the streaming options" since it is 100% illegal to show ANY streaming sports in public. There aren't any (at least to my knowledge) that are licensed for public viewing, they are all for private use only. If they catch him streaming in his bar they can fine him up to $150,000 for each time he's done it!

    In order for any streaming NFLST to be workable for sports bars, the first thing is to allow them to legally use it. Companies like Amazon that would be likely to pick up a streaming NFLST option have no experience dealing with all those legalities, so it would almost certainly be for private use only, at least at first.

    Since it would still be very expensive like NFLST via Directv there's no point to streaming it anyway. You'd still need satellite or cable for all the other sports until everything you want to show is legally available for streaming. That's probably many years away.
     
  5. SamC

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    Tech savvy and legally savvy are two different fields. I have no idea about the legality of public streaming, and less interest in the subject.
     
  6. slice1900

    slice1900 Well-Known Member

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    You may not, but someone who owns a business that he could lose if he's caught breaking copyright law needs to know that stuff.
     
  7. techguy88

    techguy88 Active Member

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    I would be shocked if AT&T and NFL couldn't come to an agreement to keep NFL ST exclusivity. IMO D* would be losing more subs without the NFL ST even though AT&T most likely doesn't make a profit/break even on it.

    I honestly though could foresee the NFL reaching a new deal with AT&T that would see D* keeping satellite exclusivity, U-Verse assuming IPTV/cable exclusivity and DTV Now assuming Virtual MVPD exclusivity. The traditional NFL ST streaming standalone would still be offered where D*/U-Verse isn't an option and for college students. D* new subs would continue to get their first season free with Choice and above with existing subs getting discounts / possible free offers like before. U-Verse/DTV Now subs on the other hand would have to pay full price. I wouldn't be surprised if in 2019 that DTV Now + NFL ST streaming trial expands or goes full national.
     
  8. raott

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    It's done all the time, especially in college towns and cities where the only game availability on occasion, is by streaming. It's likely a risk reward. The odds of a local sports bar (even if the owner was aware they aren't supposed to stream a game that is only available on streaming) getting caught by someone who knows copyright law, almost zero. The odds of a large company, spending hundreds of thousands in legal fees to get a verdict against a small business owner, that they will never collect...again close to zero.

     
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  9. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    But not non-zero. I assume that most businesses using an illegal feed do not know they are breaking the law. Those using a residential satellite account for their business viewing should know they are breaking a law. The rules on streaming are less known.
     
  10. Grafixguy

    Grafixguy Godfather

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    Ever since Sunday Ticket became a thing, we've been reading stories about how the NFL and DTV aren't going to be able to reach a deal. At some point it will happen but right now, it works for both parties.

    The NFL gets their $$$$ from one source, the network affiliates aren't up in arms and DTV can use it for promo purposes. But let's face it, this package is losing value every year. With Sunday night, Monday, Thursday night and Sunday afternoons usually featuring three games, there's less and less for many fans. The real value, at least from DTV's standpoint is commercial accounts.

    I'll believe this report when I see it actually happen.
     
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  11. dcowboy7

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    Well theres 109 game windows this yr -- thats exactly the same as 2015.
    So not sure how that means less value every yr.
     
  12. CTJon

    CTJon Godfather

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    There are more than 3 games on Sunday - you see 3 games from local stations - ST lets you see all the other Sunday afternoon games. Sure less that there used to be but he whole idea of ST is to see more than the 3 games you can see with an antenna
     
  13. the2130

    the2130 Member

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    The stopping block has always been that DirecTV offered enough money to the NFL to keep the package exclusive.
     
  14. slice1900

    slice1900 Well-Known Member

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    Since AT&T reportedly required renewal of NFLST for the deal to buy Directv to proceed, they obviously value it highly and would likely be willing to spend what it takes to keep.
     
  15. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    The renewal was under negotiation at the time ... while NFL Sunday Ticket is important, "whatever it takes" can be too expensive. $1.5 billion per year was a hefty increase, There has to be a ceiling.

    I am surprised that there is even a thought of the NFL ending the contract early. Can they really beat $1.5 billion per year from another distributor?
     
  16. SamC

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    No.

    DISH? Please. DISH's marketing theory is the exact opposite.

    Internet? Right. And the millions of people who cannot get that quality of internet will?

    Cable? And every single cable company in the country is going to agree? Right.

    DirecTV will have NFLST until we reach a point where internet is universal, and unhackable by all but the super geniuses. That is a long time from now.
     
  17. dtv757

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    I agree most people have POS unreliable cable broadband.

    Plus as folks have mentioned above D* makes a lot from NFL St for businesses

    Sent from my mobile device using Tapatalk
     
  18. slice1900

    slice1900 Well-Known Member

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    They'd never tell us, but it sure would be interesting to know Directv's financials for NFLST. I'd love to know how much do they make from businesses and consumers paying for NFLST. I'm sure it doesn't add up to $1.5 billion, but that's not why they do it.

    They have a lot of businesses that get Directv only because of this, so they'd lose a lot of them without NFLST. They have who knows how many residential customers who subscribe to Directv only because of NFLST, and if it went elsewhere so would they. They also use it as a spiff, giving it away free to bring in new customers and keep existing customers around. It would be really difficult to calculate how much this is.

    If Directv loses the exclusive for NFLST, I'm likely gone as a customer. That's the only thing holding me to it, and I could save almost $300/month in cost (the cable company charges all businesses a flat rate) after investment in commercial equipment for cable card use that would be recouped in less than a year. I'd lose MLBEI and the Fox Sports Nets, but they aren't enough to keep me - and some cable companies offer MLBEI etc. so not everyone would even have to give up the other sports packages if they are important to their business.

    I think Directv knows they'd lose a ton of commercial subscribers if they lost the exclusive. Even if they just sold streaming rights and kept Directv as the cable/satellite exclusive, they'd have to lower the price significantly to keep me. Otherwise I think you'd lose the millennial market to in home streaming - one guy with good internet would pay for NFLST, and then invite a bunch of friends over with beer and food their price of admission.
     
  19. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    The question I would have for a streaming option is how many streams. Via satellite the number of streams is limited to the number of tuners on the system. Would streaming offer two or three streams? One game?
     
  20. slice1900

    slice1900 Well-Known Member

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    Presumably it would be up to whoever had the rights and however else they wanted to price it. Theoretically they could charge per stream, per team, or how they wanted if they got a flat rate price like Directv has. If they negotiate some sort of variable price deal with the NFL then they'd need to align how they bill customers with how they pay the NFL.
     

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