NFL Kicks Off Promotion For RedZone Channel Spots, Touting New Service, Will Run On NFL Network Games, NFL.com Mike Reynolds -- Multichannel News, 8/14/2009 6:30:00 PM EDT The National Football League was expected to kick off the promotion for its NFL RedZone channel during an Aug. 1 doubleheader on NFL Network. Commercials were slated to debut on NFL Network's national coverage of the St. Louis Rams-New York Jets game at 7 p.m. (ET) and the Denver Broncos-San Francisco 49ers contest at 10 p.m. NFL RedZone channel The service, scheduled to be launched Sept. 13, will provide fans with a look at the most exciting moments on Sundays, showcasing touchdowns, highlights and live look-ins in high-definition. The service, hosted by NFL Network reporter Scott Hanson, will switch viewers from game to game, as teams drive inside the 20-yard line, the so-called red zone, giving the audience a chance to see every important play. Hanson will host NFL RedZone, produced and edited by NFL Network, from a newly constructed, state-of-the-art studio at its Los Angeles headquarters. NFL RedZone is a new and different service than the Red Zone Channel offered by DirecTV to subscribers to the Sunday Ticket out-of-market package. NFL RedZone is being made available to cable, telco, satellite and other distributors that have carriage agreements with NFL Network, according to NFL Network president and CEO Steve Bornstein. NFL Network secured the rights to offer the new service as part of the league's $4 billion extension with DirecTV to continue to carry the full Sunday Ticket package exclusively during the 2011 through 2014 seasons. Creative will sport copy reading in part: "NFL RedZone, a new channel of NFL Network. Every touchdown, every game, live on HD, Sunday afternoons this fall." Promos for the service will run on NFL Network, which is presenting all 65 preseason games this season in HD, as well on NFL.com. Other NFL carriers are expected to carry the messaging as well.