NFL Sunday Ticket 2023

Discussion in 'DIRECTV Programming' started by harsh, Mar 12, 2021.

  1. HGuardian

    HGuardian Godfather

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    if the commercial accounts at that point don’t include the streaming games it isn’t worth the trouble. More games are moving to streaming only every season in every sport.
     
  2. wmb

    wmb Godfather

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    It’s not just games. You can’t watch Ted Lasso without streaming.


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  3. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Gold Club DBSTalk Club

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    A liquor license is not required to receive NFL Sunday Ticket on a commercial account.

    It is possible that commercial only PPV would be offered for games that are "streaming only". It does seem like a lot of trouble to go to in order to watch an occasional extra game.
     
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  4. B. Shoe

    B. Shoe Mentor

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    I don't know, gang. It's a hard sell to think that the league/broadcasters wouldn't make games that were streaming-exclusive easily available somehow for commercial establishments, whether that remains through a linear service, etc.. They make a lot more revenue off of business Sunday Ticket subscriptions than they do yours and mine. Until I see something to the contrary, I'll pass on going down rabbit holes and hypotheticals just for the sake of arguing.
     
  5. harsh

    harsh Beware the Attack Basset

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    An even harder sell is the assertion that there a significant number of commercial establishments that can't find a way of getting the needed bandwidth to do what they need to do.

    I expect that any venue that has a large enough crowd (and enough TVs) to support 16 games can come up with the bandwidth necessary. Smaller venues presumably aren't collectively interested in more than a few games.
     
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  6. HGuardian

    HGuardian Godfather

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    If Sunday Ticket for whatever reason is made only streaming for commercial establishments the positive is that I think there would be incentive to develop a platform to stream sports that wasn't discombobulated mess of different apps/platforms/channels that work to varying degrees. I wish Roku (or apple, or Chromecast) etc would work on a live streaming platform that could easily jump from game to game with minimal delay across multiple apps.
     
  7. B. Shoe

    B. Shoe Mentor

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    I don't disagree with this, either. However, what a business can do and wants to do are sometimes two different things. I guess it all boils down to costs and what people are willing to spend/do to have access.
     
  8. schmave1

    schmave1 Active Member

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    Reynoldsburg...
    This personally is what I hope happens, and maybe if it's non-exclusive it will be priced much more in line with the other pro leagues. I'd love to be a Sunday Ticket subscriber and/or would love to have just Red Zone. Right now, I can't justify paying more than twice as much for 17, soon to be 18, Sundays of games than I do for an entire season of MLB Extra Innings.
    More providers=more potential subscribers and more $$ for the NFL.
    I don't expect Sunday Ticket would ever be cheaper than the other packages, but even being within $20-30 or so, I could live paying that.
     
  9. Davenlr

    Davenlr Geek til I die

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    Another pricing issue would be if your team is REAL popular, and are on a lot of Sunday night, Monday night or Thursday nights, it makes Sunday Ticket that much less valuable. I wish they would just offer a per team package plus Red Zone for $150.
     
  10. slice1900

    slice1900 Well-Known Member

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    The bandwidth is not the only problem. You'd need a set top per TV, and you need to screw around with changing inputs on all of them when you need to use streaming vs satellite. You think that's not a problem, you obviously haven't employed college students or those recently out of college as assistant managers :)
     
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  11. inkahauts

    inkahauts Well-Known Member

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    Another thing to consider is all the other sports league passes as well. Does mlb allow their streaming only offering to be sold to commercial accounts? If you can’t get all the different passes via streaming then you’d be making everyone run multiple platforms. And that could start getting a lot more expensive.
     
  12. dtv757

    dtv757 Icon

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    I think bars and restaurants use directv for all sports packages mlb ei nfl etc

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  13. harsh

    harsh Beware the Attack Basset

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    That's nothing new around here for anyone who subscribes to NFLST as DIRECTV carries only one of the three RSNs (ROOT) and it has limited appeal outside of Mariners fans. Comcast, as in Philly and a couple of other markets, is the big dog here at venues and they can do it all (except NFLST, obviously) via QAM or streaming (via Flex).

    Think about it: DIRECTV is already streaming NFLST to those who can't otherwise get it. It isn't a huge stretch to reason that streaming NFLST could be trivially extended to establishments who want it.
     
  14. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Gold Club DBSTalk Club

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    With very heavy restrictions and to residential customers only. Not quite the multi-TV commercial bar environment.
     
  15. cmasia

    cmasia Icon

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    Schmave said:
    More providers=more potential subscribers and more $$ for the NFL.

    I agree with you, but if the NFL allows all cable / sat companies to offer it, FOX and CBS will have to be compensated for the erosion of the audience of their local affiliates.
    And since FOX and CBS just ponied up billions and billions, I'm certain they already know and agreed to - just how expansive - and expensive - ST might be.

    One thing to consider: I get local commercials on many national cable channels here in Las Vegas. I wonder if the NFL could do the same local commercial insertions on out-of-market games.
     
    Last edited: Mar 25, 2021
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  16. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Gold Club DBSTalk Club

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    Protecting the local affiliates is the reason there are blackouts on NFL ST. The ST games are the ones CBS and FOX have decided not to air in each particular market. The local station may lose viewers if the "out of market" games are more interesting than the game they are airing. Having ST on other systems removes the barrier of needing DIRECTV before getting ST. It also complicates blackout changes where a local affiliate changes games (getting additional systems to "flip the switch" at the right moment in each market). The local affiliates probably have more to fear from their networks than they do from NFL ST.

    Local commercial inserts would be an interesting challenge. DIRECTV does it on DVRs but non-DVRs get the national feeds with national inserted ads from DIRECTV. Cable systems can do local inserts at the system level but would they play the ads that the local broadcast station sold or ads that they sold themselves? Streaming could also do local ad inserts but would need inventory from the local station.
     
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  17. cmasia

    cmasia Icon

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    James said:
    Protecting the local affiliates is the reason there are blackouts on NFL ST.

    I agree with that 100%, because a major percentage of viewers want to watch their home team, and therefore they will see the local ads the affiliates have sold.

    But the networks / affiliates also took great comfort in the fact ST, exclusively on DirecTV, could never be in more than 20,000,000 households. And they knew ST would never even approach 100% saturation in the DirecTV customer base.

    If that 20,000,000 ceiling goes away, something has to be in the new agreement to placate FOX and CBS.

    If I'm a cable subscriber with a local team I support - not at the true fanatic level - and there are better games I can now buy at a reasonable price, my allegiance to the local affiliate game will wane.

    I've never seen any numbers on how much of the $1.5 billion the NFL rakes from DirecTV goes to FOX, CBS, and their affiliates for the cost of re-transmission and lost local revenue.

    Whatever that percentage is, I'm certain it will get higher if ST can be purchased by anyone.
     
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  18. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Gold Club DBSTalk Club

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    I expect a number close to zero dollars. The question would be how much NFL ST devalues the product that the NFL is selling to FOX and CBS. The answer would be that FOX and CBS have already agreed to how much they will pay for the product they are buying (rights to produce and air the games per the contract). I doubt there is anything in their contract that lowers their fees based on the success of NFL ST. DIRECTV certainly didn't get a break on their fee for the lost in value of ST over the past couple of years.
     
  19. harsh

    harsh Beware the Attack Basset

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    My understanding was that some college students qualified as well. Adding some CDNs to an existing streaming service should be relatively trivial.

    If the NFLST offerings were decidedly different between commercial and residential accounts, I could buy your argument.
     
  20. Davenlr

    Davenlr Geek til I die

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    ATT TV is doing local commercials for local car dealership on CNN, so they are already doing it.
     

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