The title says it all; even with the 'slight' cost abatement the past couple of years, the NFL has continued to offload parts of 'the ticket' to other carriers, particularly Verizon Wireless. Of course, Monday Night Football (MNF) has existed just about forever at this point. But then they added Sunday Night, then Thursday Night, and sometimes multiple games on those nights so that instead of just that one (MNF) game, now it has grown to at least 3, sometimes 4, and upon occasion 5. I'm sure at some point it will be 6 (MNF 2 games plus 2 games on both Sunday and Thursday night). Then, on top of that, the NFL started selling Red Zone Channel to Verizon Wireless (although I must say that I, as a STMax sub, run it on my phone from the start of the first game to the end of the second, and totaling up the bits used, if I was on Verizon's data plan (instead of 'No Cap/real unlimited' Sprint) my wireless bill would be headed up to 4 digit territory! (I stream close to 30GB a month...!) Then, Verizon Wireless adds the ability to stream actual games (like STMax!), but with some time limitations; good for that or that wireless bill would continue it's move toward maybe 5 digits...! But really, where will this all end? I think it has already eroded the 'exclusivity' of DirecTV, and maybe by next season they'll start selling mobile access to all comers (or simply keep expanding Verizon's chunk of it). I think some others have commented on this possibility elsewhere, but it seems to have really hit home the last month or so since they started streaming hour long 'chunks' of the games.