Ok first people stop thinking that the time zone is the problem. As I recall everyone has said that out or market they are fine with dtv putting the channels in the sports teir. That's not the issue. The issue is the price in market. It won't affect ratings on this case. Second DIRECTV is getting screwed along with all the others who picked up this channel. While there is some additional marginal benefit the benefit is to tiny for the prices they want to move all these games to a new channel. The pac12 essentially wanted a full new channel and money for arguably the same amount of content that wil actually drive people to want these channels. I do think this is the first shot Over the bow. I think the Lakers where the last RSN in. I don't think they pick up sec or Dodgers channels in full teirs. At some point someone has to take the leap and push back and DIRECTV seems to be one of the few that have the guts. I just hope they hold the line with the new Dodgers channel. I hate it but I think it right. Pac12 should let dtv have the channel on is own or in the sports pack everywhere and be happy. I have a feeling FOX sports won't be on directv either.