That's the kicker. DirecTV could probably persuade YES to move to a more select package, IF they made up the revenue, both in terms of fees *and* lost advertising dollars. But then DirecTV would take it in the shorts or have to make the package much higher per actual sub. YES (and the others) understand that the current model serves them well in terms of money. The problem is that they are pushing that model too hard. That they have not learned yet (well, some have). We are on the edge of affordability here. In the battleground. What made sense five years ago and a few sheckles cheaper does not necessarily make sense now and at higher prices. The middle ground has to be found or we will continue to have checkerboard coverage of all RSNs across the different providers as everyone gets more selective. And selection will vary. Provider A will have channels B and C while Provider B may have A and B while Provider C may have A and C. And "bewildered" customers will not understand why they don't have the same stuff.