Oh, I am all for this model, but it's not going to happen. Good luck. The existing programmers won't go this route because they'll cut off the entire distribution model them. New ones might PAC 12 had the choice just last year and bound the on line to their content carriers. So maybe it is not an easily achievable option in the near future. It was at the heart of the Viacom/directv dispute just last year. The king of all, ESPN, still ties to carriers. Don't think we are there yet.