I honestly believe DirecTV just doesn't want it anymore. Also, in regards to the price, there are leaks. Heck, look at the NSA, they can't even keep things locked down. Here's my theory as to why this thing is so pretentious. I have no basis for any of this other than my supposition. DirecTV was one of the first and most hard-pressed providers the Pac reached out to. They were prepared to offer exclusive stadium advertising agreements and other perks and DirecTV was ready to sign with the Pac-12 network. For whatever reason, things faltered, egos got involved and the Pac-12 Network took their deal to Dish. They jumped at the chance, DirecTV felt betrayed and launches their standard PR fare and here we stand.