But here is the deal - its not all about football. Regardless the channel is great for recruiting, great for exposure great for getting all the other spots on TV. Its already a success....it could be more of more providers were on board..... Think of it this way, how many college baseball games are broadcast to the nation? If you are a kid in the midwest getting a scholarship to NCAA champ UCLA that would be awesome that your friends, parents, and others will have the ability to watch you play. It can absolutely help with recruiting and the like.