I actually think it was a smart move. If you have a weakness against a competitor (BTN with DirecTV at the time), you either strengthen the weakness or you exploit your competitors weakness. DirecTV was far from a PAC 12 deal, so Dish supplemented their inventory with it. DIsh could take a western strategy if they "lost" the Midwest. They are not the same. BTN is a better product sales wise and Dish may have overpaid, but it was a smart move.