I am not being black and white about this. I said that maybe DirecTV thinks that Dish made a bad deal. As for the rest, cable is a different animal than satellite. Cable is still local even when companies are multi-regional. They NEED local channels more than satellite does. Spreading the carriage for a cable company doesn't prove anything one way or the other. Once they made the deal, they made the deal. Plus, I seriously doubt that ANYONE is paying full price out of market. Even then, maybe DirecTV thinks it is a bad deal for them, too. My only point is that we cannot assume that DirecTV wants a better deal than others get. They may want a better deal than the others signed but there is no evidence that they think they deserve special consideration. And you are right, they both (DirecTV and the PAC 12) made a business decision on carriage and pricing.