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Pause in one room, continue watching in another?

Discussion in 'DIRECTV General Discussion' started by 996911, May 17, 2011.

  1. May 19, 2011 #81 of 151
    anleva

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    For grins and giggles, in a false advertising claim the plaintiff must prove that the message or ad claims (actual words used as well as supporting visuals to the message) are "literally false" or "literally true but misleading" to the target audience. One or the other with different burdens of proof and remedy.

    I say "for grins" because I don't ever see a competitor or customer being materially affected by the ad, enough to cause them to bring suit. But it is helpful to better understand what you claims you can make or the risks with making them.

    What is the claim? "With DirecTV you can start watching in one room, pause, and continue watching in any room". This is accompanied by visuals of a person hitting a single button on their remote and the robots in the ad pausing in mid-air (not stopping and disappering).

    My layman conclusion is that it is "literally false". It is supposed to be a literal, at face value, interpretation. Does it bother me? Not in the least. But as someone who has at one point had to review and approve every advertisement made by my company and consider claims made within them it is an area I've had to pay attention to.
     
  2. May 19, 2011 #82 of 151
    RunnerFL

    RunnerFL Well-Known Member

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    Pot, meet Kettle...
     
  3. May 19, 2011 #83 of 151
    tonyd79

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    I think the fact that the robots are doing damage to the environment around the TV indicates that it is NOT literal. Just like the beer ad I mentioned before.

    Geez. Too much overthinking on commercials. The literal minded stupidity about what is misleading about one of the least misleading DirecTV commercials ever is why we have 30 second commericals on the radio with a very fast talking low-voiced 10 seconds of disclaimers.

    Get thee behind me, laywers!
     
  4. May 19, 2011 #84 of 151
    anleva

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    Nice rant. Interesting that you would find the literal claim to be true. I sure can't do that with my MRV set up. I don't think you understand what "literal" means in this context.

    DirecTV understands all this. They felt the reward outweighed the risk. That happens all the time. Some companies play faster and looser with advertising claims than others.
     
  5. May 19, 2011 #85 of 151
    J Blow

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    It's unfortunate that a select few struggle with the original point. Am I complaining about this ad? Do I care about it much? Do I really care at all outside of pointing out that it's misleading? No. No. No.

    The original point still stands. It's misleading. The stupid comparisons could go on for days. I'm fully aware that the action isn't happening in my living room even though it is depicted as such in the ad. Not knowing what I know is it reasonable to expect, by viewing the ad, that I can be watching TV on any TV in my house and hit pause and move to the next TV and 'un-pause' it, without a load of conditions and other actions? The ad certainly conveys that is the norm. The comparisons to a beaches and beer and chicks in bikins liking you is really stupid. It's clear that this is a fantasy land. It's also clear that things won't be happening in my living room just because the ad shows that. Please show me how I can turn on my tv and watch tv like I normally do (on any tv in the house) and simply hit the pause button and move to the next TV and resume with the touch of a button. I'm not even disputing that they should have showed that you need to select the show, etc. but it's a small part of being misleading - just like the fact that you need all the right equipment (not a big deal nor expected to be disclosed) and need to be watching a recorded show - which is misleading.

    Finally, if I asked anyone unfamiliar with Directv and said 'did you know you can't turn on your TV while watching live TV, even if you meet a series of equipment and service level requirements that aren't disclosed, and simply hit pause and then resume it in another room?', what do you think their answer would be?

    A. I figured this only applied to shows that were recorded and were operated from a specific source and with certain equipment.
    B. I had no idea that I couldn't use this feature with live tv and I didn't think I wouldn't be able to operate from all TVs all the time. That ad is rather misleading.

    Hmmm....which one would be more likely accurate?
     
  6. May 19, 2011 #86 of 151
    sigma1914

    sigma1914 Well-Known Member DBSTalk Club

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    Yes...you've complained about it A LOT. Yes...you care enough to start a thread.
     
  7. May 19, 2011 #87 of 151
    J Blow

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    Those were your best points to focus on. At least you recognized that. I'm glad you are answering questions for me with how you think I should have answered though.
     
  8. May 19, 2011 #88 of 151
    sigma1914

    sigma1914 Well-Known Member DBSTalk Club

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    All other points have been addressed, you've ignored them and "certain people just won't admit when they are wrong." Besides, I thought you were "done wasting time?"
     
  9. May 19, 2011 #89 of 151
    tonyd79

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    I wasn't ranting so much as making a joke. (I don't take this place seriously except when I am looking for information or contributing to testing, etc.)

    And maybe I don't understand it. I was only interpreting from a post. Was I taking it too literally?
     
  10. May 19, 2011 #90 of 151
    anleva

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    Laydown noted.
     
  11. May 19, 2011 #91 of 151
    Joe C

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    You're not using your DVR correctly if you see spinning convenience stores.:grin::D
     
  12. May 19, 2011 #92 of 151
    RACJ2

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    I can see where its true, but they are making it sound easier then it is. Actually, I could tell someone that I can pause in one room and continue watching in another room and I don't even have MRV.

    I simply press pause on my first DVR. Go to my second DVR and pull up the recording of the same program I scheduled on that DVR. Then fast forward to the same point and continue watching. So I guess they could have run that commercial back before they had MRV.
     
  13. May 19, 2011 #93 of 151
    tonyd79

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    Man, you are just insanely literal. Going by your measure of exactness, then I guess they shouldn't show robots mashing the walls either because customers would be afraid that the walls are going to need repair.

    Talk about saving face.

    I am just laughing at you. And that is not a fantasy.
     
  14. May 19, 2011 #94 of 151
    Holydoc

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    I agree 100%.

    The word "Pause" when dealing with the remote of DIRECTV refers to a physically and functionally different button than the "Stop" button. This can be misleading if one is thinking of the functions of the DIRECTV remote.

    The word "Pause" used in the broad context of an action rather than a device would be defined as to suspend for some time. Thus stopping the recording or pausing the recording with the remote would accomplish this "Pause".

    I am sure that DIRECTV is aware of the nuances of the word "Pause" and has used it in this commercial so that the customer could be "unintentionally" (I used quotes here to emphasize that for legal matters DIRECTV can use the defense of unintentional even though they were aware of the probability that the customer may think incorrectly) misled into thinking that the DIRECTV DVR is more capable than it is.

    Sure DIRECTV could have left off the word "Pause" and there would have been no chance of misinterpreting its meaning. However when the misinterpretation can lead to the company appearing better than its true capabilities, why not just leave that chance misinterpretation in?
     
  15. May 19, 2011 #95 of 151
    Shades228

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    If you stop a recording what is the option you have to select to start watching it again? This argument comes up once every few months and it's usually someone trying to be technical for the sake of being technical.

    The commercial is accurate in the descriptions and states what is required to do WHDVR.

    Being a forum lawyer is a wonderful free career choice but the real lawyers that companies hire to protect themself obviously know the commercial is factually accurate enough to be legal.

    In fact if you use a dictionary you get this for the definition:

    Silly people seem to imply stopping has something to do with pause. Clearly they should know that pausing is only possible with a button on the remote of 2 stick figure people that were drawn and quartered after being beheaded.
     
  16. May 19, 2011 #96 of 151
    JeffBowser

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    Gad this thread has gotten ridiculous. I stated in post #2 it fooled my wife, who has had DirecTV alongside me for over a decade now, as to how that would really work. It will fool others, and it boggles my mind that there are folks up here who won't concede that point to save their lives. It's one thing to be a fan of DirecTV. Personally, I am a fan of the delivered product, however, it's another thing entirely to be so blindly loyal as to refuse to accept even the slightest criticism of anything to do with DirecTV.
     
  17. May 19, 2011 #97 of 151
    tonyd79

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    And because one person got fooled, we need to criticize it as being deceptive? Come on. Even intelligent people misunderstand things sometimes and get "fooled." It took me about three of those "I am your yadayada insurance commercials to understand them." Doesn't mean they were bad commercials just because I didn't get them.

    Yup, that is a good test.

    Not.

    And this is not a problem with criticizing DirecTV. This is a problem with people taking COMMERCIALS as if they are instruction manuals. No commercial anywhere ever told 100% of the truth without skipping details or caveats. Period.
     
  18. May 19, 2011 #98 of 151
    J Blow

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    Exactly. It's such a simple point that some have gone way too far to concede I guess. It's plain and simply deceptive. No one has said that it's such a different way of doing business or in horribly poor taste or anything about that.

    Bottom line = ad is deceptive. It doesn't need comparison to other ads, it doesn't need a marketing firm's review on fair operating practices, it doesn't need a policy review, it doesn't need FCC consideration. We don't even need to admit that the DirecTv apologists are wrong as far as I'm concerned. Just stop trying to tell me that the ad isn't deceptive.
     
  19. May 19, 2011 #99 of 151
    JeffBowser

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    I have no argument with you personally, but you're tossing out red herrings and false analogies, along with putting an argument into my mouth that I never made.

    We'll agree to disagree here; the actual, original, subject here is truthfully not important to me, except to note it. What is catching my attention is the intensity of the attack on a perceived slight to DirecTV.

     
  20. joed32

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    Why don't you just E-mail them and suggest that they change "pause" to "stop".
     

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