The biggest roadblock to new satellite is space. Nearly all of the decent licenses are used by DISH and DIRECTV. To get additional space both companies have gone outside of DBS licenses (DIRECTV using Ka and reverse band, DISH formerly using BSS Ku) and outside of US licensing (DISH leasing space from Canada and Mexico licensed slots). So even if one has the wherewithall to construct and launch a satellite there is practically no place to put it. (At least, no good place.) I am sure there will still be satellite service "direct to home" in 15 years ... and both DIRECTV and DISH will continue to update their satellite fleets. The market for 20 or 30 years out will be determined as time progresses. It all depends on what kind of company one is discussing. If you are talking about a content owner or creator trying to get their content into homes setting up a satellite system would not be the best way. But arranging for satellite carriage of linear channels remains a viable option. No new entrant content owner/creator is going to install their own satellite or cable system - it is a ridiculous suggestion. But they could use existing systems in place. If you are talking about a new distributor for other company's content (on the level of DIRECTV, Netflix, Comcast, etc.) real estate is the big hurdle. The skies are full (as discussed above), cable companies have franchises for the peak populated areas. Adding one's own infrastructure via fiber is not cheap. (And no, WISPS are not going to be able to serve everyone infinite bandwidth.) Satellite isn't dead. It has probably reached it's peak in subscriber numbers but it isn't dead or dying.