For whatever reason, NBCU announced that it's streaming service will be named "Peacock." Ignoring all the obvious jokes one can make about the name, it looks like it will be loaded with content, will be rolled out to take advantage of the 2020 Summer Olympics. What I find disturbing is the first words in the description by The Hollywood Reporter: The ad-supported, direct-to-consumer platform will be called Peacock and launch in April 2020 with a lineup of more than 15,000 hours of content, including exclusive library titles like Parks and Recreation and originals including reboots of Battlestar Galactica, Saved by the Bell and Punky Brewster. Peacock will take center stage during NBC's coverage of the Summer Olympics in 2020 when the entire NBCUniversal fold will get behind the platform with a massive marketing push promoting the service, with originals set to launch after the Games. "Ad-supported"???? In the interview in the article, further down we have this exchange: What's the pricing strategy? It's free to Comcast subscribers, with one price point for ad-free and another for non-Comcast subscribers. Is that still the case? There will be conversations about pricing down the road. But the strategy is still the same. Well, that's some hope for a no-ads version.