Tony, In summary: You criticized Josh's decision to e-mail the teams by saying that the time he wasted was worth more than 7 cents. But in that context, the 7 cent figure is incorrectly applied. The market value is irrelevant for his decision. What's relevant is Josh's value. By your argument, if a local CBS affiliate went black during the Super Bowl, people shouldn't waste their time on Monday to call the station to complain because the value is zero because that is the financial cost to the consumer for the game. That's ridiculous. The loss to the consumer is his/her reserve price -- how much he/she would be willing to pay for that game. Also regarding econ, you point out diminishing returns with regards to the # of games, but my point is that at its current level, it can actually be increasing returns...if adding a few games gives you better marketing, then it may be worth it. And also, I never said they weren't keeping track of the Watch ESPN subscribers. Watch ESPN lowers TV ratings and TV ad revenues, which is offset against the revenue from online advertisers/internet providers.