So why wouldn't other areas where people gather for entertainment also be potential targets (as evidenced by this unfortunate tragedy) that also need security? How much are you planning on paying the security guards? Would you or would you not be willing to pay an extra dollar to cover security guards? People pay $3+ for a coke that is worth probably a quarter at a movie theater... several dollars for 50 cents worth of candy... and several dollars for pennies worth of popcorn! But you don't think the cost of security could be absorbed? That was part of my point... I don't blame the theater for not having security... this kind of thing isn't expected... but the next time it happens, you can't say it couldn't have been suspected. Just like efforts taken after 9/11 to prevent hijackings... why wouldn't you want to prevent this kind of event? Malls have security guards... so do sporting events and stadiums. Restaurants like Dennys that are open 24 hours have security late night... I've seen security in Lowes grocery stores and 24 hour Wal-Marts too! So... why can't the movie theater invest in a security guard?